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Hey, welcome the podcast everybody.

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Trying to select those people carefully.

And don't forget the streaming show Tuesday, Wednesday, Thursday at 3 o'clock,

Pacific time.

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Some of it's been at noon because of people, or even earlier, because of people in the UK and whatnot.

And sometimes it's on Monday, so do check it out and then subscribe at the Run Rumble channel or go to Dr. TV and we'll send you a blast. My guest today is Amy

Schoenthal, journalist author, marketing consultant, top contributor to Forbes Women,

Harvard Business Review, highlighting leaders dedicated to solving today's

greatest problems and her forthcoming book is it out yet now the setback cycle is it

it's out it's out it's out world, March 19th came out.

Yeah, there you go.

And I loved the thinking on this for a billion reasons.

And the one glaring thing is, let me just frame it this way for me and I'll let you just go with it.

Change is hard, right? Change is hard. People don't appreciate how hard changes. You have to prepare for change, you have to think about it, you have to execute it, you have to sustain it. People don't, the maintenance part people leave out all the time. But getting that moment, whether it's a diet or stopping cigarettes or getting a new career, that moment of change.

In my world, people either need to have sort of three different but overlapping experiences.

I mean that you can have one of three or all three together, whatever it is,

...