What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

co-founder and executive chairman of Morning Brew. On Founders Journal, I act as your startup

Sherpa, curating the best content for entrepreneurs, summarizing it so you don't have to read it yourself,

and analyzing it so you have actionable takeaways to apply to your business.

Before we hop into it, I have one ask of you.

Please share Founders Journal on social media. Podcasting is a super

competitive game and the only way to grow is through word of mouth and

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You can either give the show a shout out or share the single most interesting thing that you

learned from today's episode and make

sure to tag me so that I can give you proper props once you post. Now let's talk

about today's episode. Andrew Wilkinson is the co-founder and CEO of Tiny

which is a publicly traded holding company that is trying to be

Berkshire Hathaway but for internet companies. In 2007, Andrew started a Canada-based design agency

called MetaLab, which he grew to 40 to 50 million dollars in revenue and 20 million in profit.

As you're about to hear on this episode, Andrew tried for a while to launch other businesses but after doing so unsuccessfully

he pivoted to buying businesses to grow his holding company which has dozens of

businesses under it today. What I am about to read to you is a story by Andrew about one of

those businesses that he tried to launch after Metalab and the lessons that he

learned from his spectacular failure. Let's hop into it. A new seller's plans and goals usually boil down to one single desire,

getting their products in front of millions of customers.

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