How Losing Everything Sparked an Unstoppable TikTok Empire

CRAFTED Millionaire

Cayla Craft

Entrepreneurship, Education, Health & Fitness, Self-improvement, Business, Mental Health

4.8 • 1.3K Ratings

🗓️ 26 September 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever felt lost, struggling to find your purpose in the middle of chaos?

In this powerful episode of Crafted Entrepreneur, I sit down with TikTok sensation Jessica Graves as she shares her inspiring journey of turning pain into passion. From navigating the devastating loss of her son to building a thriving TikTok brand that now empowers moms everywhere, Jessica offers raw insights and practical tips for using social media to connect, grow, and monetize authentically.

Jessica dives deep into how she transformed her life and business using TikTok, discussing the importance of finding yourself, setting boundaries, and building authentic relationships with your audience. If you're ready to step into your true power, this episode will give you the motivation and tools you need to start.

Episode Highlights

Jessica’s Journey: How the tragic loss of her son transformed Jessica’s life and pushed her to build a community on TikTok.
Authenticity on TikTok: Why showing up as your true self and being vulnerable is key to building trust and connection with your audience.
TikTok Shop: How TikTok's new shop feature has changed the game for content creators looking to monetize.
Building Relationships: The importance of looking at followers as friends, not just numbers, and how it can drive your business forward.
Consistency and Content Creation: Tips for showing up every day on TikTok and creating content that resonates.

Key Moments

01:08 - 02:17: Jessica’s backstory and how she transitioned from network marketing to finding herself on TikTok.
03:13 - 04:21: Using TikTok as a hobby to rediscover herself and build a new community.
06:18 - 07:16: The importance of vulnerability and how sharing her grieving process on TikTok built trust with her audience.
09:37 - 10:48: The power of sitting with yourself, journaling, and finding ways to speak to God through grief.
17:14 - 17:58: How TikTok differs from Instagram and why authenticity is crucial for service-based brands.
22:01 - 22:53: Tips for introducing yourself on TikTok and why people want to know the real you.

Links + Resources:

If you’re ready to dive into TikTok and grow your business, connect with Jessica Graves for more tips on building an authentic brand. Follow Jessica on TikTok and Instagram to learn from her journey and sign up for her Motivated Mama’s Movement program. Follow Jessica on: Tiktok Instagram

Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com

Follow Cayla Craft

Transcript

Click on a timestamp to play from that location

0:00.0	and I'm living proof. I literally when my son died I thought I died. I literally thought I died where my husband literally said you're physically here but you're not mentally here. What? Welcome back to Crafted Entrepreneur. Today you are all in for a special treat because I'm having a special guest on and you know I only bring the best the best but this woman she means a lot to me because I've known her for so long
0:39.8	She's seen me evolve I've got to see her evolve.
0:44.8	And what she is doing right now,
0:46.8	I couldn't be more excited for.
0:49.2	She is what we call Tik Talk Famous. And she is going to give you guys all of the details of how
0:56.7	you can grow your brand and make money on Tik Talk as an entrepreneur.
1:00.9	Okay, so help me welcome my beautiful friend, Jessica Graves.
1:07.0	Thank you so much, Kayla.
1:09.2	I'm so excited for this.
1:10.7	This is actually my first podcast, and Kayla Crafts is actually the
1:14.4	first podcast that I listened to. So funny, if you guys aren't listening to her
1:19.0	you need to listen to her now, like go through all of her podcasts. But my name is Jessica Shock Graves. I am a mama of three. I started
1:29.6	back and 10 years ago I started dipping my toes in making money online with network marketing and at that time I was a in-home daycare owner. I was dragged out tired and I was like even though I loved all of my babies I was like there's something more to this because I don't want to be so tired raising my kids when all the other kids leave.
1:56.0	I want to pour into my baby so I was like there's something out there.
1:59.4	So I actually saw our fellow friend Jessica Wiltshire and you making money online and I was like, oh, I need it, right? So I did my toes in and I started loving it. I started loving helping women and I just found a passion in that. So I was able to quit my in-home daycare because I learned the ropes of network marketing and shot that shot up that ladder really quick.
2:25.0	And then some tragedy happened in our lives.
2:29.0	Sorry if I get cracked up because every time I talk about it, I do.
2:32.0	Don't say sorry. Oh my goodness. We lost our sweet baby Holden. He was five months old. Hold on. And it was just a tragedy, right?
2:42.8	So I kind of failed that, not failed,
2:47.9	but just stopped network marketing
2:50.2	and we put our lives on hold for a little bit,
2:53.0	trying to like recoup, you know,
	...

Transcript will be available on the free plan in -140 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Cayla Craft, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Cayla Craft and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.