Monetize TikTok and Your Expertise: Jessica Schoch Graves Game-Changing Secrets
CRAFTED Millionaire
Cayla Craft
4.8 • 1.3K Ratings
🗓️ 23 September 2024
⏱️ 16 minutes
🧾️ Download transcript
Summary
Are you undercharging for your services and feeling burned out?
In this episode of Crafted Entrepreneur, I sit down with TikTok star and coach Jessica Schoch Graves to help her overcome pricing struggles and step into her true value as a coach. If you’ve been coaching for free or offering your services at a price that doesn’t excite you, this episode is packed with advice to help you confidently charge what you’re worth.
In this hot seat coaching session, we explore the mindset blocks that often hold coaches back from charging higher prices and how to shift from scarcity to abundance. Jess shares her journey of building a TikTok brand, attracting brand deals, and now helping others grow their platforms. We also dive into the importance of nurturing your past self and stepping into your champion self to create a thriving business.
Episode Highlights
- Pricing Your Services: Why you need to charge based on the value you bring, not the time you spend.
- From Scarcity to Abundance: How to overcome the “broke girl” mindset and start charging prices that reflect your expertise.
- Balancing Energy and Pricing: The importance of pricing high enough to get excited about showing up for your clients.
- Creating Tiered Offers: Strategies for offering different levels of access to you while maintaining your energy and focus.
- Nurturing Your Inner Child: How to love on your past self to feel safe and confident in your pricing decisions.
Key Moments
- 00:20 - 01:00: Jess shares how she started making money on TikTok and transitioning into coaching.
- 02:41 - 03:42: The inner “broke girl” mindset and how it impacts pricing decisions.
- 05:44 - 06:57: Visualizing and nurturing your inner child to help you step into your champion self.
- 10:58 - 11:27: Champion Jessica sets a new price point that reflects her worth and value.
- 12:29 - 13:00: The realization that you’re stealing time and money from yourself and your family by undercharging.
Links + Resources:
Follow Jessica on: Tiktok Instagram
- Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
- Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
- Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
- Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
- Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com
Follow Cayla Craft
Instagram | YouTube | TikTok | Facebook
#tiktok #tiktokshop #tiktokaffiliate
Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is she doing charging this right now for that? We are back in action, super pumped. We're doing hot seat coaching with Jessica Graves. |
| 0:30.0 | So she is blowing up on TikTok. We got it! |
| 0:33.4 | I love it! |
| 0:36.4 | Okay, so we've known each other for a long time, |
| 0:38.6 | our network marketing days, |
| 0:40.5 | and Jess has absolutely just blown up on TikTok and you have now started a business where you're helping other people become tick talk |
| 0:43.7 | and you have now started a business where you're helping other people become |
| 0:50.3 | tick talk famous pretty much right? Yes. Okay so what what about it like |
| 0:56.5 | made you want to get started on TikTok? So I started dipping into making money on TikTok and that's how it started just like I was like this is so easy |
| 1:07.2 | TikTok is literally making it so easy for you to make money so a lot of people are getting wind of that, but then when they get this, they get |
| 1:16.1 | accepted to TikTok Shop or whatever, they're like now what? And then they're forgetting that they're their brand, |
| 1:23.4 | their platform, you know, and they don't really know how to begin |
| 1:29.6 | to make content. |
| 1:31.1 | And then they're kind of just sitting there like buy this from my right now and then they're not getting a sale and then they're getting sad and you know there's like oh it's not working this is this fake. No, it's not you can make a lot of money with Tik-Tok Shop and it actually kind of opens their |
| 1:45.8 | brands eyes and sees how you can do it. And then I started falling in love with it. I started coaching it and I'm like, |
| 1:52.2 | I have a passion for this I know what to do I want to |
| 1:55.2 | teach people how to become a content creator there's so many courses out there there's so many |
| 1:58.9 | things out there programs that are you know written out, like how the tools for it, |
| 2:04.0 | which is good, I'm not, you know, |
| 2:06.0 | I'm not saying anything bad about the courses, |
| 2:08.0 | but how to become an influencer, |
| 2:10.0 | how to be that leader, how to step in that role |
... |
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