5 • 741 Ratings
🗓️ 1 June 2024
⏱️ 44 minutes
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0:00.0 | Welcome back, everybody, to our PPC Masterclass of Bateman Collective. We have Brandon Bateman here, |
0:04.5 | and we're talking about how the top teams do acquisitions. This is the fifth of six in the series. |
0:13.4 | We went through YPPC, how Google works and bidding strategies, how to make sure you do proper location and budgets. We talked about |
0:23.6 | how to ensure you have high lead quality on your PPC leads. And today we're talking about |
0:29.9 | how the top teams perform acquisitions on PPC leads. So spill the secrets brand. What do we got here? |
0:39.8 | All right. Yeah, I'm I'm excited to talk about this. I think let's just start with an example. |
0:45.5 | Right. So I have this client that I worked with. They were really excited about PPC because |
0:53.1 | they heard PPC leads are great |
0:54.7 | They close at a high as rate and this company at the time they just just a little bit of background |
0:59.8 | They were doing mostly cold calling at this point |
1:03.8 | And they were doing each month somewhere between three and five hundred thousand dollars a month of revenue from cold |
1:10.3 | Culled |
1:10.7 | Yeah, which is which is pretty impressive and a pretty major market so somewhere between $300,000 a month of revenue from cold call. |
1:13.4 | Yeah, which is pretty impressive and a pretty major market. |
1:18.1 | So you could say they knew how to close, right? |
1:21.3 | And that was about a 10x return on their cold call. |
1:24.4 | Granted, this is a couple years ago where that was more possible. |
1:26.5 | But they were killing it. |
1:28.6 | So then they're like, well, if we could do that, |
1:29.6 | PPC must be easier. |
1:35.7 | They spend $10,000 a month on PPC for four months and got zero deals. |
1:40.2 | So right now they're 40 grand in the hole from PPC. |
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