4.8 • 9.4K Ratings
🗓️ 25 July 2023
⏱️ 40 minutes
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As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts
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0:00.0 | Ted Audio Collective |
0:08.8 | Hey everyone, it's Adam Grant. Welcome back to Rethinking, my podcast on the Science |
0:13.1 | of What Makes Us Tech. I'm an organizational psychologist and I'm taking you inside the |
0:17.3 | minds of fascinating people to explore new thoughts and new ways of thinking. |
0:22.0 | My guests today are two of the brains behind some of my favorite films. Ed Katmull is |
0:29.7 | a computer animation pioneer. He co-founded Pixar and served as the longtime president |
0:34.9 | there as well as at Disney Animation. Ed is the author of Creativity Inc., which in my |
0:40.3 | opinion is the best book ever written about building teams that build great ideas and |
0:44.9 | cultures that enrich them. An expanded edition of Creativity Inc. just came out and it's |
0:50.0 | filled with new stories and insights. Pete Doctor is the Chief Creative Officer at Pixar, |
0:55.7 | an accomplished director, producer, screenwriter, animator, and voice actor. The first film |
1:01.2 | he both wrote and directed was Monsters Inc. and he went on to become the first person |
1:06.0 | ever to win three Oscars for Best Animated Feature, for Up, Inside Out, and Soul. I've |
1:12.8 | learned a lot from Pixar over the years and Ed and Pete worked together for decades, |
1:17.2 | so I couldn't wait to talk with them about making creative magic in teams where people |
1:21.2 | have strong opinions. And of course about working with Steve Jobs. |
1:25.1 | Adam, have you and Ed met before? We have. We met several times. Okay. And Ed lived to tell the tale. |
1:34.5 | Yes, still around. And he's willing to talk to you again, which I take as a good |
1:40.6 | sign. I mean, we'll see. We'll see what happens today. I've had a few conversations before, |
1:46.0 | so I'll do my best. I feel like we need to set the scene a little bit. |
1:51.2 | Ed, you co-founded Pixar. You ran it for many years. How did this come to be? |
1:56.0 | Ed Gronkowski For me, it's a journey that took more than 50 years. |
... |
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