How To A/B Test The Right Way- Justin Christianson (Episode 88)
Elite Man Podcast
Justin Stenstrom
4.2 • 700 Ratings
🗓️ 4 October 2016
⏱️ 31 minutes
🧾️ Download transcript
Summary
Justin Christianson, online marketing expert and conversion master, joins our show in this special episode of the Elite Man Podcast! Justin talks about how to A/B test the right way and how to start optimizing your conversions online to increase your customers, your sales, and your bank account! He shares with us his strategies for […]
The post How To A/B Test The Right Way- Justin Christianson (Episode 88) appeared first on Elite Man Magazine.
Transcript
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| 0:00.0 | Hey guys, you're listening to the most captivating podcast in iTunes. That's right, the Elite Man podcast, where we turn average men into elite men every day. We interview the very best experts from the lifestyle, health, fitness, social, and even entrepreneurial worlds. And with their help, we give you some of the best advice on the planet. Subscribe now if you haven't already and enjoy the show. |
| 0:23.5 | And oh yeah, if you really enjoy it, leave us a review. |
| 0:26.7 | On today's episode, episode number 88, entitled How to AB Test the Right Way, |
| 0:34.2 | we chat with online marketing and conversion expert Justin Christensen all right guys we're |
| 0:40.0 | live it's Justin stendstrom from elite man magazine dot com and my guest today is another Justin |
| 0:46.4 | Justin christiansen Justin thanks so much for coming on the show man yeah thanks for having me |
| 0:51.7 | at least we like to keep the name thing simple. |
| 1:06.3 | Yeah, I appreciate it, man. So for our listeners who are not as familiar with what you do, can you just kind of explain in like 30 seconds when someone asks you what you do, what you tell them? |
| 1:17.3 | We do conversion rate optimization and help companies get more out of their advertising and understand their audience through split testing and optimization services. |
| 1:18.2 | Cool. |
| 1:22.7 | So I guess, I know you're big actually on the A-B testing thing, right? |
| 1:24.1 | Yep. |
| 1:26.2 | I wrote an entire book on it. |
| 1:28.4 | What's the book called? |
| 1:30.6 | Conversion Fanatic. |
| 1:34.7 | Conversion Fanatic. Okay, I'm going to make sure I add that into the show notes. |
| 1:40.4 | So anyone who's not familiar, I mean, we have a good amount of business listeners. |
| 1:42.7 | We have a good amount of online marketers that listen to the show. |
| 1:49.0 | But for anyone who's not one of those people, we also have a good mix of people, you know, health people, uh, fitness guys, dating guys. For anyone is not familiar with that term, what is A-B testing and why is it important? |
| 1:55.8 | Basically A-B testing is the vehicle that allows us to confirm or deny any assumptions that we have. |
| 2:04.7 | So if you want to see how your audience or your website visitors interact with, say, a different |
| 2:11.7 | color button or a different headline, we would then compare the two versions of it, split |
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