All right, welcome back, guys. In this episode, we're going to be talking about how to be

assertive and quit being a pushover. Few things will have a greater impact on a man's life than

learning how to be assertive and take a stand for himself, his needs, and his desires. But in a

society designed to mass-produce pathological pushovers, this is a journey easier talked about

than taken. The modern world

has brainwashed men into believing that assertiveness is the same thing as aggression or even toxic

masculinity, telling them to sit down, be quiet, and fall in line or else. And you don't have to

look far to see the soul-wrecking effect of this conditioning.

Nice guys, aka pushovers, limp through life thinking that they're doing the right thing.

They say yes to every favor and request.

Suppress their anger and frustration to avoid rocking the boat and creating conflict.

And settle for so much less than they desire under the guise of being grateful for what they have.

They believe that if no one is upset with me, then they must love me.

All because this is what they're supposed to do.

We've worked with thousands of clients here at Knowledge for Men struggling with these patterns and behaviors,

and the stories they told us were always the same.

Their wife or girlfriend left them or cheated on them with another man because they were a pushover.

Their friends and family used and manipulated them because they didn't know how to set boundaries

and say no.

After years of excelling in their careers, they were looked over by their boss while they're

more assertive but less skilled.

Co-workers took the raises, promotions, and perks that should have been theirs.

...