How to Brand Yourself and Stand Out | JB Bernstein, Legendary Sports Executive

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 20 October 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, JB Bernstein, CEO of AviSight Inc. and legendary sports executive, and the inspiration for Disney's Million Dollar Arm, shares his insights on: [2:31] - How the Las Vegas business community has experienced a massive shift in recent years [4:13] - Why Hall of Fame athletes are more desirable for marketing than ever [7:48] - The key factors that help an athlete to create a lasting legacy for themselves [13:53] - His best advice for college athletes on how to take advantage of NIL rules Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hey, this is Dave Meltzer, live at the win hotel in Las Vegas at the Blue Wire Studios.
0:09.8	And we are so excited because I love when I'm able to have an old friend who is going through
0:16.8	the same thing I'm going through, the shocking world of sports entertainment and technology.
0:22.6	And I added technology, JB Bernstein executive producer of the amazing movie, The Million
0:29.0	Dollar Arm by Disney.
0:30.9	He represents some of the greatest athletes of all times, including Barry Sanders, who is
0:34.5	one of my favorites of all time.
0:37.0	And many, many more by the way, JB, welcome to the studio.
0:39.9	Hey, thanks for having me, man.
0:41.4	Thanks for coming to my backyard.
0:43.0	It's so cool.
0:44.0	I can't believe how many people live in Las Vegas.
0:46.3	And let's start there because you and I are from a genre where we would come to Las
0:50.2	Vegas because our guys were actually paid money to go to the club.
0:55.3	You know, maybe 10 grand with the bottle service.
0:57.6	They would pay them.
0:58.8	And I remember the first shift in the paradigm of Las Vegas was, you know, we were some
1:04.2	Hall of Famers standing in line and, you know, not only weren't they paying us, but they
1:10.2	were thanking us and giving us a discount of like seven grand and giving us a better
1:14.6	table.
1:15.6	And I go, no, no, these are three Hall of Fame quarterbacks.
1:19.3	We have to pay to get in.
	...

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