You know, I thought we would start, Neil, on how to build a community from scratch, because we've talked about how communities will get stronger and stronger, and we have our community.

And we can share some numbers publicly, and then we've been planning some things as well.

And I got some interesting metrics around communities, too.

So maybe we should start with the business metrics behind a strong online community first and how much you can

make. And then we'll talk about how we've been building our community from scratch.

So as everyone here might know, Neil and I, we have a little for fun group called the

agency owners association. And it's a school group, so that's S-K-O-O-L. And the way it works is you pay a monthly fee, and with the monthly fee, people will pay to get access.

Could be group coaching, could be courses, whatever it is exactly.

Now, Neil, if I were to ask you, what do you think the churn rate is for communities on average monthly?

I would say the churn rate is 20 to 30%. Yeah, 20 to 30% is a bad community, right? Yes. Now, what do you think would be like higher tier

communities? Like good and then best of the best? I would say good is under 10% and best of the best, you're probably looking at under 5%.

Okay.

So what do you think our community group churn is?

Our community group turn?

Yeah, so monthly, how many people are we losing?

Percentage-wise.

I don't know how many people are in the group, so let's go with percentage.

I would say percentage, 15%. 15%. Okay, 6%. That's the number for you. It's actually not bad. So what happened this week was, so we have a GM that runs the group. His name's Greg. And he does a great job. He's got a lot of ideas. So I meet with him at once a week. And this week, the conversation was how do we improve the turn rates, which we'll get to in a moment. But those are the business metrics. And there are some school groups that are doing 100, 200, 300 grand. Are you sending me something? A month? And I thought Neil was going to text me something. But these groups do well.

And some charge maybe $1,000 a month, some charge $100 a month, some charge $20 a month, whatever it is exactly.

Our group happens to be $399 a month or so.

But the thought behind it is if you create a good product with the community, then people will stay.

And what happens is it's recurring too, so it's great.

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