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Marketing School - Digital Marketing and Online Marketing Tips

Will Podcasting Drive You More Customers?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 24 January 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In episode #2905, Eric Siu and Neil Patel discuss the effectiveness of podcasting as a marketing tool, the middle market opportunity, creative financing strategies for business acquisitions, the implications of viral marketing through the Oreo experiment, and Coca-Cola's successful expansion strategy.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Value of Podcasting for Business Growth (02:58) Exploring the Middle Market Opportunity (06:12) Creative Financing in Business Acquisitions (08:57) The Oreo Experiment and Its Marketing Implications (12:03) Coca-Cola's Market Expansion Strategy (15:13) Leveraging Reddit for Customer Insights (18:00) Hiring for Competence Over Diversity (20:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

Here's the question. The question for everyone here. So Neil and I are talking about,

0:03.4

hey, how to grow a podcast, why you should start a podcast in 2025? The question, the million

0:07.9

dollar question is, will podcasting drive you more customers? A podcast like this, I don't

0:15.7

think it'll drive you customers in quantity or enough for the time and effort and cost if you actually put a cost

0:22.5

on our hourly time. I think if you have a very specific podcast, yes. Because doing a podcast

0:29.7

on something like marketing, most of the audience is going to be people who are looking for

0:35.0

information. And the way you monetize is, yes,

0:38.5

every once in a while, you'll get some revenue from it from a customer. But the real revenue

0:42.2

driver is advertising revenue. I'm assuming you agree with that. You know, I was actually

0:46.1

pleasantly surprised when I look at the leads, because we have ads for your agency, for

0:50.7

carrot. Like we rotate a couple of things for this podcast, right? And I look at the leads.

0:55.6

And I was pleasantly surprised to see a lot of YouTube and a lot of podcasts.

0:59.0

And a couple of enterprise companies for Carrot, it's from this podcast.

1:02.9

And then when I talk to them, it's like they know me.

1:04.7

I'm like, they're like kind of shell shock that I'm on the sales call.

1:07.9

And they're like, hey, thank you so much, man. You taught me marketing, blah, blah. And they're like, they're like, director of demand gens at these companies that

1:13.9

have raised, like, you know, either a lot of money or they have like thousands and thousands

1:18.1

of employees. Yeah. So I've been, I would have answered like you a couple months ago, but I'm

1:22.9

pleasantly surprised. So our sales teams ask people, we get people saying they listen to the podcast, but

1:30.9

it's typically not directly attributed for them coming to the podcast. And they've learned about

1:36.2

a point before. Yeah, yeah, yeah. What we find is, and the people who come through the podcast,

1:40.6

because we've gone a few customers over the years. They're typically not

...

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