4.6 • 1.3K Ratings
🗓️ 24 January 2025
⏱️ 21 minutes
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0:00.0 | Here's the question. The question for everyone here. So Neil and I are talking about, |
0:03.4 | hey, how to grow a podcast, why you should start a podcast in 2025? The question, the million |
0:07.9 | dollar question is, will podcasting drive you more customers? A podcast like this, I don't |
0:15.7 | think it'll drive you customers in quantity or enough for the time and effort and cost if you actually put a cost |
0:22.5 | on our hourly time. I think if you have a very specific podcast, yes. Because doing a podcast |
0:29.7 | on something like marketing, most of the audience is going to be people who are looking for |
0:35.0 | information. And the way you monetize is, yes, |
0:38.5 | every once in a while, you'll get some revenue from it from a customer. But the real revenue |
0:42.2 | driver is advertising revenue. I'm assuming you agree with that. You know, I was actually |
0:46.1 | pleasantly surprised when I look at the leads, because we have ads for your agency, for |
0:50.7 | carrot. Like we rotate a couple of things for this podcast, right? And I look at the leads. |
0:55.6 | And I was pleasantly surprised to see a lot of YouTube and a lot of podcasts. |
0:59.0 | And a couple of enterprise companies for Carrot, it's from this podcast. |
1:02.9 | And then when I talk to them, it's like they know me. |
1:04.7 | I'm like, they're like kind of shell shock that I'm on the sales call. |
1:07.9 | And they're like, hey, thank you so much, man. You taught me marketing, blah, blah. And they're like, they're like, director of demand gens at these companies that |
1:13.9 | have raised, like, you know, either a lot of money or they have like thousands and thousands |
1:18.1 | of employees. Yeah. So I've been, I would have answered like you a couple months ago, but I'm |
1:22.9 | pleasantly surprised. So our sales teams ask people, we get people saying they listen to the podcast, but |
1:30.9 | it's typically not directly attributed for them coming to the podcast. And they've learned about |
1:36.2 | a point before. Yeah, yeah, yeah. What we find is, and the people who come through the podcast, |
1:40.6 | because we've gone a few customers over the years. They're typically not |
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