If I were to say, you know, who you calling at 3 o'clock in the morning, it's Jake from State Farm, right?

We all know, we all know that because it was perfectly drilled into us.

It was an advertising, but it's great branding as well, right?

So your brand has to basically create an emotional attachment and like what I would call like energy. So you have to create

effective action out of your branding. So anytime we work with a company, that's the first

thing that you have to do because here's the reality. You know, if I'm looking for a plumber

hypothetically, okay, and I go to their website and I look at their brand and I look at their

website, it's what everybody does whether they know it or not. I am basically making snap judgments on their success.

They can be the best plumber in the whole country, but if they don't have an effective brand,

I've already prejudged them. I say it this way. I say perception equals reputation.

Right. And so it determines whether the look that they see in that present moment

gives them an idea of who you were in the past, which decides they're going to work with you in the future.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring,

and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service Expert. My name's Tommy Mello.

Today I have a special guest visiting us here locally from Phoenix, David Litwin.

He's an expert in brand strategy, branding, marketing, digital design, and print.

A quick bio about a Pure Fusion Media CEO from 2000 to present.

And he also, litwin Brink advertising

and design. He was the co-founder of four years back in the 90s, a leader in the branding

...