The great thing about talking about SEO is SEO forces you into a long-term mindset.

When you're running paid ads, it's like you're getting hits, right?

And the moment you start, you turn it off, the party stops, right?

You're really reliant on Facebook and Google.

And 45% of venture capital money raised go directly to those platforms, which is nuts.

So you understand SEO first.

You understand how to think long term.

Again, I pulled up this Pokemon card for a reason.

It's because I paid two grand for this thing because I think it's going to appreciate

over time, but I also don't mind sitting there and waiting.

And I think in my early days, I used to always think about, okay, everyone else is so far ahead

of me.

How do I get these results yesterday?

But the older I get, the more I realize, the more I think in decades, the better, right?

Because the long term, I'm patient, short term, I have urgency.

But I operate a lot smoother now.

And I don't try to do everything at once, right?

I don't try to do this business once, right? I don't try to do this business

over here, senior living business over here, and I'm going to try to, you know, start up this

website over here, right? So I think it really grounds you. And so my point of saying all this is

that there's a lot of marketing tactics that Tommy and I can talk about on here, but it's not about

the tactics. It's about the strategy and it's about what you want long term. Welcome to the home service expert, where each week Tommy chats with world

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