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Art Juice: A podcast for artists, creatives and art lovers

How to Price Your Art [242]

Art Juice: A podcast for artists, creatives and art lovers

Louise Fletcher/Alice Sheridan

Visual Arts, Arts

4.81K Ratings

🗓️ 5 March 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

Often a sensitive and uncomfortable topic, but the question of how to price your art is essential to consider - and to confront if you are to avoid getting stuck in the weeds of self-doubt!

In this episode we run through some common pricing strategies artists use and cover the pros and pitfalls of each of them to help you determine prices when you’ve never sold before.

We also cover when it's time to raise your prices and factoring in elements such as gallery commission, work on paper vs 'paintings'.

Our own views on money are huge here. We all know artists who don’t charge enough and pricing too low can cause as many problems as pricing too high for the context or stage you're at. So as well as the "formulas" we offer some suggestions to bring your pricing into alignment in a way you can feel proud of.


Find Alice Sheridan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.alicesheridan.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@alicesheridanstudio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find more about Louise Fletcher:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.louisefletcherart.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@louisefletcher_art⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Transcript

Click on a timestamp to play from that location

0:00.0

Instead of thinking, will anyone buy it, I think you have to think there are slices of the population

0:06.3

with X amount of money who are looking for X amount of things and where does where do I fit in?

0:14.0

Hi and welcome to art juice.

0:20.0

Hi and welcome to art juice, this is Honest, Generous and humorous conversations to feed your creative soul and to get you thinking with me Louise Fletcher and me Alice Sheridan.

0:31.0

And today our topic is pricing, pricing our work, but before we get into that, what have you been up to Ellis?

0:39.0

I've been into the studio much more regularly this week which feels good.

0:46.6

What do I want to say about that? Someday's good, some days not so much. It's about what I will say at the moment and I mean really on those quite extremes.

0:59.0

So I'm starting quite a few new pieces and quite a lot of them are they're slightly differing sizes from each other which is unusual for me.

1:08.0

Yeah, I'm kind of just hurling things at it at the moment and then I finish one day with that lovely feeling of

1:16.1

I can do this I know how to like pull things together and I'm you know that lovely

1:22.0

exciting feeling you get and then the next day was a what was

1:27.0

the point of all of that I feel like I've dragged myself back everything that I

1:31.4

liked yesterday today I don't like.

1:34.0

A little bit of that.

1:35.8

Yeah, but that is so just part of the processes and it.

1:40.9

It's just it be I would think I was going to say it be lovely if we went in every day and felt brilliant but it wouldn't actually because then the good days wouldn't feel good if it always felt good.

1:52.0

Yeah.

1:53.0

So we've got to have the bad days to offset the good.

1:55.0

That's kind of a philosophy of life, isn't it?

1:58.0

I'm not going to say much about my week because it, honestly, no studio time. little bits of time gathered at the kitchen table in the

2:06.8

evening not much lots of boring life stuff lots of boring tech stuff not a good arty week but again you have to have those weeks so that

2:17.2

when you have the good weeks you appreciate them I think yeah and it again, I think it's just interesting how sometimes naturally we are at opposite situations

...

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