How to Protect Your Business with Compliant Marketing Strategies with Anik Singal

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 27 November 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Could your toughest business moments actually pave the way for your biggest successes? In this episode, I’m joined by Anik Singal who is one of today's most successful digital publishing marketers. He has faced massive challenges, including near bankruptcy and FTC investigations, yet he emerged stronger and more purpose-driven than ever. He shares how he has used every setback as an opportunity to grow, pivot, and protect his business. He also reveals the importance of compliant marketing, including tips for reducing risk and creating compelling marketing strategies. Tune in to be inspired and transform your greatest struggles into a new mission. Check out our Sponsors: Shopify - Sign up for your $1/month trial period at Shopify.com/happy Found - Try Found for free at Found.com/EARN. Constant Contact - Get customized marketing campaigns built for you in just a few clicks. Go to constantcontact.com for your free trial. HIGHLIGHTS 00:00 What made you leave your medical career path for entrepreneurship? 08:15 How did early failures shape your approach to business? 15:30 Major lessons from facing an FTC investigation. 25:15 The framework for reducing legal risks in marketing. 36:30 Tips to avoid misrepresentation in your marketing. 48:00 Strategies to use testimonials without breaking FTC rules. 52:15 The long-term benefits of adopting compliant marketing methods. RESOURCES Learn more from Anik HERE Get your copy of Anik’s “Don’t Say That” HERE Learn how to master compliant marketing with expert support HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness Follow Anik: @anik

Transcript

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0:00.0	This episode is made possible by the following sponsors. Shopify, the e-commerce platform, start, run, and grow your product business.
0:08.0	Sign up for your $1 month trial period at Shopify.com forward slash happy. Found. Business banking designed for small business owners like you. Try found for free at found.com forward slash earn. And finally,
0:22.7	Constant Contact. Use their suite of digital marketing tools and get customized marketing
0:27.0	campaigns built for you in just a few clicks. Go to Constant Contact.com for your free trial.
0:34.3	I'm too tired. I said I'm burned out. I want to be with the kids. I think I'm just going to become a consultant because I know I can make a mill or two. You're just doing consulting. I'm too tired. I said, I'm burned out. I want to be with the kids. I think I'm just going to become a consultant
0:38.6	because I know I can make a mill or two a year
0:40.3	just in consulting.
0:41.5	My wife started laughing,
0:43.0	and I said, what are you laughing about?
0:44.0	She looks at him and she goes,
0:44.8	it's really sweet that you want to do that.
0:46.4	But don't.
0:48.3	You're going to be miserable.
0:49.6	If you're not charging for a big mountain. You're miserable. Go find your next mountain because if you don't have one, you're not you.
1:09.5	Hey, everyone.
1:10.4	Welcome back to the podcast. I was just thinking this morning about a health hack that I do that I wanted to share with you guys. And I don't know about you, but if I put my supplements or my Glosi in a cabinet, it's like somehow if I don't see it, I'm not going to use it. So a lot of people now are building these little
1:28.5	supplement stations where maybe it's right next to your coffee or something that you're going
1:33.0	to grab in the morning or maybe you put your book by a little nook that you have and you keep
1:38.1	all of your supplements out for the morning so that you know you're just going to drink your coffee, you're going to go down
1:45.8	that supplement station, and you're going to do your thing. My friend Britt actually keeps her
1:50.3	Glosi in a little jar by her coffee pot. So individual sticks left out on her counter
1:57.9	so that whenever she goes in her kitchen, it's her reminder to use it.
	...

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