How To Sell To Make People Buy Now

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 13 January 2025

⏱️ 2 minutes

🔗️ Recording | iTunes | RSS

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Summary

Whether you're a seasoned entrepreneur, a startup founder, or someone looking to up their sales game, this episode is your key to not just making sales but making them stick. Dan will guide you through the psychological impact of COI, helping you to craft pitches that resonate on a deeper level, compelling your audience to act rather than procrastinate.

Tune in, take notes, and transform your approach to sales. This isn't just about numbers; it's about understanding human behavior and leveraging it for mutual success. Remember, in sales, it's not just what you sell; it's what happens if you don't sell.

Transcript

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0:00.0	So let's say we are selling again, a virtual summit.
0:17.5	Hey, join this virtual summit.
0:19.6	You're gonna learn how to grow your business. You're
0:21.2	going to make more profit. You're going to get more leads. That's R-O-I. And almost everybody
0:26.1	sells this way. Nothing wrong with that. It has worked for many, many years. The problem when
0:31.4	you're selling only this way is this. People don't believe it. It's a future outcome that I may or may not get. And you can
0:40.7	count to it with, hey, you know what? If you don't like it, I'm going to give your money back
0:44.1	guarantee. And some marketers do that. That's okay. Money will spend around a long time.
0:48.0	I like to sell with COI. And that is the cost of inaction. What does it cost when you don't buy from it? What does it
0:58.0	cost when you don't take action? How much would it cost you in terms of time and money and resources?
1:03.5	So let me give an example. When we are selling ROI, we are selling the future. Because, hey,
1:10.7	buy my thing and let's see what happens.
1:12.4	Like you will, hopefully, you will get that benefit.
1:14.7	It's a future.
1:16.4	This is present.
1:18.5	When you're selling ROI, you're selling the future.
1:20.4	When you're saying COI, you're selling what's happening right now.
1:23.9	When you're selling ROI, you're selling probable.
1:26.7	This is probable. A COI is undeniable.
1:30.3	This may be.
1:31.3	This is what you're experiencing right now.
1:33.3	This is vitamin.
	...

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