How to Spend Ad $$ with Danielle Butterfield of Priorities USA
Battleground with Amanda Litman and Faiz Shakir
The Recount
4.8 • 3.2K Ratings
🗓️ 15 July 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
Campaigns spent $8.5 BILLION on political advertising in the 2020 election cycle. That may seem astonishing, excessive, or even absurd, but if you want to know how campaigns win (and lose), you need to understand ad dollars. Danielle Butterfield is the executive director of Priorities USA – the largest Democratic super PAC. Before Priorities she ran digital advertising campaigns for Hillary Clinton and Barack Obama in 2016 and 2012.
Amanda and Faiz talk with Danielle about the challenge of convincing Democrats to fully fund digital advertising campaigns (as opposed to TV); why Donald Trump does so well online; and why new privacy changes will make it difficult to target voters.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | I'm Fashikir. |
| 0:02.0 | I'm Amanda Lippman. |
| 0:04.0 | This is Battleground, a podcast from the recount and I heart radio. |
| 0:14.0 | So Fash, this week we are going to nerd out about digital advertising and politics. |
| 0:19.0 | And I know that digital advertising can quickly make people's eyes glaze over |
| 0:23.0 | because it can get very in the weeds. |
| 0:25.0 | But it is really important. |
| 0:27.0 | When you step back and understand that every time a politician begs you for money, |
| 0:31.0 | a huge chunk of that is going towards advertising. |
| 0:34.0 | So if you want to understand politics in particular campaigns, |
| 0:37.0 | you have to understand how this part of the industry works. |
| 0:41.0 | And that's why we were excited to talk to Danielle Butterfield. |
| 0:43.0 | She's the executive director of the country's largest democratic super PAC, |
| 0:48.0 | priorities USA. |
| 0:50.0 | And Amanda, you've known Danielle for a while, right? |
| 0:53.0 | I have known Danielle Butterfield, or as I often call her Butter's Ford, |
| 0:57.0 | more than a decade. |
| 0:58.0 | We started on the same day on the Obama 2012 campaign. |
| 1:01.0 | She's an old friend, a colleague, and she manages now a massive, massive advertising budget. |
| 1:07.0 | Priorities raised $258 million during the 2020 presidential campaign |
| 1:12.0 | and spent upwards of $153 million in television, radio, and digital ads, |
| 1:17.0 | along with doing a bunch of other litigation stuff and training work |
... |
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