How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 28 March 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage. TIME-STAMPED SHOW NOTES (00:00) Creating Impactful Events (06:12) The Seven Habits of High Performing Marketers (13:04) The Case for Free SaaS Products Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	I have this thing called the YPO Global Marketing Summit.
0:02.0	So it's a members only type of thing, but because I've done events for a couple years,
0:08.0	I think I have a sense on how you can throw a slam duck event that generates customers for you.
0:14.0	Yeah, and by the way, I thought this event was in at the four seasons.
0:18.0	It's not at the four seasons.
0:19.0	St. Regis.
0:20.0	Yeah. Oh, that's great. Do you know how much the rooms are at that four seasons. It's not at the four seasons. St. Regis. Yeah. Oh, that's great.
0:21.2	Do you know how much the rooms are at that four seasons?
0:23.4	No, $1,000.
0:25.0	Oh, I'm talking about the four season surfside, which is near the one where we're doing it this time,
0:29.0	because this one's like 30 minutes out from Miami.
0:30.5	Oh, it's not your old condo.
0:31.8	No, no, yeah, but then we have a special rate.
0:44.3	We have a group rate. I mean, it's free for you, but like, yeah. Yeah. Okay. So how to throw a slam dunk event that generates customers for you. The main thing is for us, this event is probably going to be the biggest it's ever been.
0:59.6	I think we're going to hit a record.
1:01.5	And the first thing you have to get right is you have to have the most relevant speakers.
1:07.9	If you have relevant speakers, it's going to attract people. Just bar none, right?
1:11.5	Like, why do people look, oh, you know, Kevin O'Leary speaking or like, you know, you might have, I don't know,
1:16.7	like if you have Trump speaking at your event or whatever, it's going to be huge.
1:19.5	Is Kevin O'Leary speaking? I don't think so, not for this one. But there's someone else that I'm talking to right now that I'll tell you right after that we're working on. I think he would be just as good, if not better.
1:29.3	Cool.
1:30.1	But so the speakers matter quite a bit.
	...

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