What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 March 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance. TIME-STAMPED SHOW NOTES (00:00) Lessons from Acquisitions (03:13) The Importance of Complementary Services (05:58) Cultural Alignment in Acquisitions (08:46) Strategies for Successful M&A (12:09) The Nvidia Way and Its Lessons (14:56) The Long Game of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	What we learned from acquiring companies.
0:02.0	Do you want to go first?
0:03.0	Because you've required two companies and neither worked out, right?
0:06.0	Yeah, so the two most recent ones didn't work out.
0:09.0	So let's talk about these.
0:11.0	And then I want to get your side.
0:12.0	Because you've now done like, what, 15?
0:14.0	I don't know.
0:15.0	16?
0:16.0	It depends which company you're talking about.
0:18.0	Well, we required a lot.
0:19.0	Okay.
0:20.0	So I'll go on my side. I'll just go with the lessons here.
0:23.6	And so my main thing looking back now is at the time, the two I bought, there were actually two other ones that were very additive.
0:36.2	And they were acquired by like agencies that are, that are well known. Um, one, I should have bought
0:42.8	agencies that are complementary, okay, meaning that if I did SEO and paid media, for example,
0:47.7	there's actually an analytics firm I was looking at that's doing very, and they actually had
0:50.8	software to it. That's I was looking at them. Um, and then I was looking at a creative firm as well but instead I bought an e-commerce paid media firm and I bought
1:01.2	a small business SEO firm okay the other thing is this so if that part makes sense to you
1:07.3	do you have any clarifying questions there no second part is I
1:10.9	would have go ahead do wait do you want to explain to the audience on why you would choose something
1:14.8	that's complimentary so they can get a better because it's easy to cross sell upsell and then
	...

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