How We Adapted Our Marketing Strategies in 2025

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 January 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Strategies for 2025 (05:59) Adapting Social Media Approaches (12:01) The Role of AI in Marketing (18:07) Podcasting Trends and Growth Strategies (23:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Do you want to discuss what we're doing in 2025 and how we're adapting our own marketing strategies?
0:07.3	Yeah, sure.
0:08.4	So go first.
0:10.0	Okay, I'll go first.
0:11.9	So for our marketing in 2025, actually this is very recent.
0:16.0	I started testing this yesterday.
0:17.6	So I'm going to make separate Instagram YouTube channels,
0:25.2	separate Instagram YouTube channels. And I'm using my Hey Gen Avatar with my 11 Labs voice. And then
0:30.7	I'm combining it with Opus to make the B roll. And I'm stretching out the B roll really long,
0:35.2	right? And I threw up a video on my Instagram yesterday. I think you might have seen it.
0:39.1	And that video actually performed better than a lot of my other recent reels.
0:42.1	And it actually got shares too.
0:43.4	I'm like, oh my God, it's getting shares.
0:45.1	And so I'm like, I'm just going to go to town on this thing and just make it, because
0:48.2	it's not hard for me to make it into a process.
0:50.1	Yeah. And making the script's not hard either. Because I can use Gemini and I can just go to Neil's channel, for example, and pull all his videos.
0:56.5	Or I can pull any marketing channels videos or any news channel.
1:00.2	Make a script for 60 seconds.
1:01.9	And then make very specific to, I'll tell Gemini, hey, this is an AI avatar of Eric Sue talking.
1:07.6	And I want you to make a script for 60 seconds and lead with a punchy hook.
1:11.8	And then it'll give me the script.
1:13.1	And then I'm going to make a bunch of these videos.
	...

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