If there's one thing we know about social media, it's that misinformation is everywhere,

especially when it comes to personal finance.

Financially inclined from Marketplace is a podcast you can trust to help you get serious about your money

so you can build a life you've always dreamed of.

I'm the host, Janelli Espinal, and each week I ask experts important money questions,

like how to negotiate job offers, how to choose a college that you can afford, and how to talk

about money with friends and family. Listen to financially inclined wherever you get your podcasts.

Human existence could be described as one long series of choices. What to eat and when and how much,

whether to move our bodies or to relax, to clean the kitchen or let the dishes pile up, to work

or study or goof off, to save money for a rainy day or spend it on something we want right now.

Given all that practice, it is surprising how difficult it can be to make the right choice

sometimes. But it turns out our brains are working hard to balance competing priorities.

From KERA in Dallas, this is think. I'm Chris Boyd. We know we should plan for the future,

but we crave instant gratification.

We care about what other people think of us, and we are susceptible to false information.

But there is actually a lot we can do to prime ourselves to make better choices, and as my guest

will explain, it can start by shifting what we are thinking about.

Emily Falk is Professor of communication, psychology, and marketing

at the University of Pennsylvania and vice dean of the Annanburg School for Communication,

where she directs the Communication Neuroscience Lab and the Climate Communication Division

of the Annaberg Public Policy Center. Her book is called What We Value, the Neuroscience of Choice and Change.

Emily, welcome to think. Thank you so much for having me.

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