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The Home Service Expert Podcast

Identifying Customers’ Pain Points to Become The Preferred Solution in Your Industry

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 5 February 2021

⏱️ 59 minutes

🧾️ Download transcript

Summary

Bryan Clayton is the CEO and cofounder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Described as the “Uber for lawn care” by Entrepreneur magazine, GreenPal has over 100,000 active users completing thousands of transactions per day, and more than $20 million in annual revenue. Bryan was also the founder of Peachtree Inc, a company which grew from 0 to 150 employees until 2013.

In this episode, we talked about small business growth, marketing, profitability...

Transcript

Click on a timestamp to play from that location

0:00.0

And I really didn't want to be in the lawn mowing business.

0:03.9

I didn't go to school to learn how to cut grass, but it was a good little business.

0:08.0

Had a couple little helpers.

0:09.1

And so I just stuck with it, made a little business plan and executed against it, got done in three years what I thought would take five.

0:17.7

And then fast forward over a 15 year period of time.

0:20.7

I built that business up to over

0:22.2

150 employees, over $10 million a year in annual revenue and 70, 80 trucks going out every day.

0:29.1

It was a pretty big operation and sold that business in 2013 to one of the largest landscaping

0:34.8

companies in the United States. After I sold that business, I took some time off.

0:39.2

I retired. I didn't have to work anymore, which was nice, but I got bored.

0:42.7

And so I thought, okay, I need to get back in the game, want to get back in the arena.

0:47.0

And the idea for Green Pile was just a simple one for me.

0:49.7

It was basically solving my own problem.

0:51.8

I saw how difficult it was every day homeowners would call

0:54.4

us begging us to come cut their grass. And I thought an app needs to exist to connect homeowners

0:59.4

who need to have their lawn mode with server providers. So recruited two co-founders and we went to

1:04.4

work on the project and now we're an eight year overnight success. Several hundred thousand homeowners

1:08.6

use the app and doing $20 million a year in revenue.

1:12.1

Welcome to the home service expert, where each week Tommy chats with world-class entrepreneurs and

1:17.9

experts in various fields, like marketing, sales, hiring, and leadership to find out what's really

1:24.2

behind their success in business. Now, your host, the Home Service Millionaire,

1:30.2

Tommy Mello.

...

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