Elon, Jeff, they got a billion dollar context.

Space X, you look at Tesla.

If Elon was to start under business, it would be a billion

dollar business. It will not be a $100,000 business because the context that he has, he doesn't

know how to do anything less. The seven most dangerous words in the English language, because it restricts

your context. Number one, I know that. The minute you say I know that, what does that mean?

Your cup is full.

Well, how do you know when you know something?

If you don't live it, you don't know it.

You've heard of it, you've seen it,

you've talked about it, but you don't know it.

Like we all know what it takes to lose weight.

It's called eat less and move more. We know that.

Well, how come then not everybody has the ideal weight and everybody got six pack and everything

else. We know that. Just like in business, we know what we need to do. Doesn't mean we'll do

them though. We don't do them because your context doesn't allow you to do it. You know what to do.

So what? It doesn't mean anything. So from now on, the high ticket mentality is I don't know it,

place where this down, until I live it. I've heard of it, I've seen it, I don't know it.

Day 2 when I talk about social media, some of the things you may know, but are you living it? You're like, I know I'm supposed to create content.

Yeah, but yeah, I know you know, but are you doing it?

Are you doing it consistently?

Not really.

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