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INTRODUCING: "Proof" and the Miracle Berry

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Business Insider

History, Pop Culture, Business, Brands, Household Name, Society & Culture, Business Insider, Brought To You By..., Culture

4.62.3K Ratings

🗓️ 22 April 2020

⏱️ 43 minutes

🧾️ Download transcript

Summary

While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden stories behind the foods we love. In this episode, we learn who killed the "Miracle Berry." In the 1970s, it was poised to become the sugar replacement of choice. So why haven’t you heard of it?


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Transcript

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0:00.0

Hello and welcome to this brought to you by bonus episode.

0:11.5

We just finished our latest season with a story about nearest green, the man who taught

0:15.4

Jack Daniel how to make whiskey.

0:17.5

And if you haven't heard it yet, be sure to go check it out.

0:19.9

Well now our team is hard at work reporting new episodes for upcoming season.

0:24.2

But in the meantime, I wanted to share a story with you from another podcast that I think

0:28.0

you might like.

0:29.0

Consider this kind of a book club, but for podcasts.

0:32.0

This week our story comes from Proof, the podcast from America's Test Kitchen.

0:36.2

Proof goes beyond recipes and cooking to investigate the foods we love and to uncover hidden

0:40.6

back stories and big questions that surround them.

0:43.4

This is very up our alley.

0:45.0

Today, the true story of the Miracle Berry, a fruit that causes sour foods to taste sweet

0:50.1

and the company that almost made it mainstream.

0:52.7

I never heard of the Miracle Berry and there's a reason.

0:55.6

As you'll hear, there's a lot of money at stake in the big business of making food taste

1:00.0

sweet.

1:01.0

It's a story full of twists and turns, conspiracy theories, sabotage, even a little good old

1:05.5

fashion espionage.

1:07.2

All that proofs host Bridget Lancaster and producer Sarah Joyner take it from here.

1:12.6

On a late summer evening in August of 1974, Dr. Robert Harvey and his business partner,

1:17.6

Don Emory, were heading to Dr. Harvey's home for dinner.

...

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