Hello and welcome to this brought to you by bonus episode.

I'm Charlie Herman.

We're deep into reporting and producing our next season of stories.

In fact, there's even a little sneak preview at the end of this episode.

But like for everyone else, the coronavirus is always there.

Something we're always thinking about and talking about, even when we're looking for a distraction,

say, on TV.

And what do we see?

Through the Burger King app and the delivery fees are on us.

So staying home doesn't just make us all safer.

It makes you a couch potato.

It's been fascinating to watch how brands are adapting their messaging to try and connect

with us as we shelter in place.

And what's clear is there's kind of a formula.

First you start with somber piano music.

Then images of public spaces that are completely empty like a stadium.

Maybe next there's a video of a woman looking pensive, putting her hand on a window as she

stares out.

Then cut to workers and uniforms looking deeply into the camera, nodding their heads.

And then you hear keywords like, people, people, people, people, people, people, or family,

family, family, family, family, family, family, family, family, family.

And then at a time reference.

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