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How I Built This with Guy Raz

Kendra Scott: Kendra Scott

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 20 March 2017

⏱️ 44 minutes

🧾️ Download transcript

Summary

Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she started a jewelry business out of her spare bedroom. Today the company is reportedly valued at more than a billion dollars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

All these things were happening, and I was like, you know, literally on my kitchen floor sobbing.

0:35.0

Like, I'm going to lose all of this, and it made me have to make a decision, like in that moment.

0:42.0

I was either going to give up and just say, I can't do this.

0:46.0

Party's over.

0:48.0

I was going to have to throw all my chips on the table, and we were going to have to do something like radical.

1:00.0

Ramen PR is how I built this.

1:03.0

A show of innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:11.0

I'm Guy Ross, and on today's show, how a young mom named Kendra Scott turned her spare bedroom into a launching pad for a multi-million dollar jewelry company.

1:26.0

When Kendra Scott was a little kid in Kenosho, Wisconsin, she'd often get driven up to Milwaukee to visit her glamorous aunt, who worked as a fashion coordinator at the Gimbles department store in downtown.

1:39.0

Going into her closet was, you know, magical, and I could become anything I wanted to be.

1:46.0

You know, I would play in her clothes and her jewelry, and I would sketch ideas of clothes and handbags and shoes.

1:52.0

I would break antique pieces of jewelry apart and try to put them back together again. I would style my mom.

1:58.0

I mean, I don't can't say it was great looking, but it was creative. I could say that. I loved it.

2:05.0

But Kendra really thought of fashion as a hobby. She'd never imagined it as the thing she would eventually do with her life.

2:13.0

But at times she turned 16. Her parents' marriage was falling apart. Kendra and her mom moved to Houston.

2:19.0

And so for college, she decided on Texas A&M. But shortly after the start of her freshman year, her stepdad was diagnosed with cancer.

...

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