Hi, guys. Welcome back to Skincare NRK. This is your host, Akta. And I have a very special

guest here today. And I'm sure you've heard of the brand Beelogic Research, but I have

Laura Gershak here with me who is the brand's US General Manager. And I'm so excited.

So welcome to the show, Laura. Thank you so much for your time.

Thanks so much for having me, Akta. It's a pleasure to be here.

It's Troy and on our hosting, and I would love to know about your own background and your

in your journey and how everything involved to where you are now.

Laura, so my professional background is kind of a mismatch. I started my career off over

15 years ago, working for the French government in what we call economic development and foreign

direct investment work in New York City. From there, I bounced over to Paris where I pursued

an opportunity to work in commercial real estate, so I was selling large office buildings

and mixed-use commercial real estate deals across France. And while I was working in France,

I actually was offered this opportunity to come back to the U.S. to run the U.S. office

and the distribution here for Beelogic Research. And that was almost eight years ago now.

And I happened to know the original founders of the brand, so Yvonne and Josette Delouche,

and they had put me in touch with our co-seos, Pierre Louis de la Palme and Rupert Schmidt.

And that's how this adventure all got started.

That's amazing. And I know that the brand is just huge. And there are so many spots and

so many places that utilize the product. So I want to know more about how that works

in terms of marketing strategy or communicating with the spots and stuff.

So I want you to dive deep into that for us if possible.

Sure. So 40 years ago, the founders set out with this vision of creating something that

...