Hi guys, welcome back to Skincare Anarchy. This is your host, Ecta, and today I have with me the co-founders of a wonderful new brand that I've been trying.

So without further ado, I want to introduce you guys to the co-founders of the brand Womanness, Sally Mueller and Michelle Jacobs. Welcome to the show guys. I'm so excited you're here.

Hi, thank you here.

I'd love to get started by just going into your backgrounds and just what led to Womanness. So, um, Sally, maybe you could get us started.

Yeah, um, we're so honored to be here. So thank you again.

Um, so my background, I've been actually in the world of retail and brand building for women for about 35 years, um, spent almost 23 and a half or 24 years at Target, working in a combination of roles, merchandising as well as marketing, really helped, um, you know, build the the target brand and the build their fashion ability or

their credibility and fashion. So, um, about 11 years ago, and in the last 11 years, moved to the brand side of the business, um, in the last five or six years actually worked with click brands, um, the founder, the owners of the Who What Wear brand.

Who What Wear to target and really extend from a media brand into a line of product, um, recently expanded that that line internationally, which was really exciting.

Wow, I love how you're just saying this so natural. Oh, yeah, by the way, I'm a badass.

I know I'm over simplifying it. It was a lot of hard work and team effort, you know, can't do anything without a phenomenal team, but it was exciting to just see it go from, you know, this phenomenal media brand into a line of product that women all across the US could afford to buy because it was sold at Target.

You know, really great fashion available to all women. Yeah.

And, um, actually helped create the brand first. And you're probably very familiar with first, yeah, in care brand that's also doing extremely well and sold at Target.

So that was incubated out of the team that I was leading at click at the time. And, um, so my self and and the team at click really took it from literally inception all the way to my role was pre launch at Target and then Melanie Bender took over as the, as the GM and is doing a phenomenal job as president of click.

So I think all of those experiences really obviously gave me the confidence to hone my skills and everything from marketing, the product development to developing the right retail strategies so that brands, whether they were in beauty or fashion were successful.

So that's my background. Yes, I would wow, I'm proud, but Michelle, I would love to hear your background as well.

Okay, great. I don't know if I'm impressive as Sally. Oh, you're both very, very impressive. Trust me.

My background, well, I started my career at why consumer health care, which is now Pfizer, consumer health care.

After I've gone to business school, then I was at Pfizer consumer health care for a few years, but then spent 10 years at timing after I left Pfizer and I worked on the real simple brand primarily, but also worked on cooking light and in style among a few other brands and all like Sally, I took those brands and looked at for licensing opportunities and product opportunities to grow and expand those brands in new ways outside of the just the content of the magazine.

And I was there for almost 10 years and after I left there, I was at home shopping network for the past four years, where I worked on the Joy Mangano brand, which is she was the big brand on HSN and her movies coming out the movie joy about her life and I help

to make that brand and expand into, you know, retailers like Target, the container store, Macy's, Lowe's, you know, you name it, we tried, we got her in there, or we tried together in there.

And it was a really great experience. So I think Sally and his background are sort of similar in the sense that we like worked on a lot of women's lifestyle brands, you really looked for ways to grow them, grow product, grow in all different ways outside of the core sort of media property that they work.

Right. No, and I mean, both of you have seen like this world, like in a 360 sense, like from an aerial view, and that's amazing. And that's why I'm so excited to be hosting you both, because I can't wait to learn about how you approached a woman this.

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