Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 August 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction and Overview (01:21) The Secret to Increasing Conversions (03:16) Understanding Your Audience (06:12) Mobile Optimization (09:44) A/B Testing (15:04) Form Field Reduction (16:11) Compelling Headlines and Urgency (17:03) Countdown Timers Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Hello everyone. Thank you for coming today. Today's webinar is on one of my favorite topics conversion rate optimization.
0:08.0	We're going to be talking about going from average to amazing lessons learned from optimizing 3,000 plus landing pages. So let's dive right in.
0:20.2	My name is Neil Patel. I'm the co-founder of N.P. Digital, we're a global ad agency.
0:25.0	Along with me today, I have Aubrey and Kyle. Aubrey, do you want to give a quick introduction to yourself and then Kyle you can do the same?
0:31.0	Sure, hi everyone.
0:33.1	I'm Aubrey Maloney, I'm the UX lead
0:35.1	for the MP Excel S&B Division of MP Digital.
0:39.2	Happy to be here.
0:41.7	Hi, everyone, I'm Kyle. I'm a senior CRO manager at MP Digital. Been doing
0:47.9	agency CRO for around 13 years. So lots of landing page testing and I'm excited to talk about landing page
0:54.3	optimization today. Awesome so let's dive right in. So we're N. P. Digital over a
1:00.8	thousand employees 60 plus clients 20 plus countries a lot of awards just
1:06.0	keep in mind we do a ton of CRO so we wouldn't be getting a lot of the results
1:10.4	these clients if the strategies didn't work.
1:13.6	So what's really the secret to increasing your conversions?
1:17.1	That's the million dollar question, right?
1:19.4	And that's what we're going to break down today.
1:21.6	We may go a little bit quickly through some of the slides because that's because we
1:24.6	have 76 77 slides or so but let's dive in. Well before we dive into the secret to
1:30.7	improving your conversions you need to first figure out are your
1:34.1	landing pages letting you down or are they doing well and this will help you with that.
1:38.3	The average conversion rate for a B2B landing page is 1.8%, the average conversion rate for a B to C landing page is 2.1%.
	...

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