Hello everyone, thank you for coming today. Today's webinar is on one of my favorite topics

conversion rate optimization. We're going to be talking about going from average to amazing lessons learned from optimizing 3,000 plus landing pages. So let's dive right in.

Now color psychology plays a role in conversions.

For instance, red is often associated

with urgency in Western cultures.

And there is about 62 to 90% of product

assessment is being based on color alone. So using color

effectively such as for button styling can impact users decisions. Now that

while there isn't a one-size all perfect color, thoughtful color choices ensure primary

buttons are going to stand out and drive conversions.

Now in this example, HubSpot pretty infamously tested a red CTA instead of a green CTA and

did see a 21% uplift in CTA engagement.

So like Neil said at the top of the webinar it's possible to have an impact it's just usually a

signal that there are other things that could be improved as well I just wanted to

add I've seen the red button test a few times and it goes against every grain of my

assumption that that would win but I have seen it happen in other instances too which is kind of interesting.

Now personalization or targeted marketing involves tailoring experiences based on individual

customer attributes.

According to ad age, one third of marketers

view personalization as one of the most crucial capabilities

for the future, highlighting that it's growing

in importance and enhancing customer engagement and driving conversion.

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