4.6 • 1.9K Ratings
🗓️ 6 March 2025
⏱️ 28 minutes
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In this "Lessons" episode, we explore why selective attention might be your greatest untapped resource. Through stories of high performers from Steve Jobs to everyday entrepreneurs, we'll see how the most effective people aren't superhuman – they've just mastered where they direct their mental energy.
You'll discover why your brain naturally pulls you toward distractions, how modern life exploits this tendency, and practical ways to reclaim your focus for what truly matters. The ability to care deeply about few things rather than superficially about many isn't just a productivity hack – it's a path to doing work that matters while maintaining your sanity in an increasingly chaotic world.
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0:00.0 | Today's success story podcast is brought to you by Vanta. Now listen up, this matters for your business. |
0:05.6 | In today's digital landscape, security isn't optional. It's essential. Without it, deal stall, |
0:11.5 | sales cycle, stretch out, and scaling becomes really difficult. Why? Because investors, customers, |
0:17.6 | partners, they all expect businesses to demonstrate strong security practices before |
0:22.5 | they commit to anything. |
0:24.2 | And if you can't prove trust, you lose opportunity. |
0:26.4 | So whether you're a startup founder trying to lend that first big client or an established |
0:30.4 | company scaling your security program, Vanta helps businesses of all sizes prove they're |
0:35.6 | trustworthy by automating compliance across 35 frameworks |
0:39.4 | like SOC2, ISO-2701, and HIPAA. |
0:42.8 | The exact certifications, your prospects, your customers are demanding. |
0:46.7 | And here's why you need to pay attention. |
0:48.2 | Vanta gives you back precious time you're currently wasting on compliance. |
0:51.6 | Their platform automates up to 90% of the tedious compliance work, |
0:55.5 | and it helps you respond to those endless security questionnaires up to five times faster, |
1:00.0 | and they also connect you with experts to get your security program running immediately, |
1:04.2 | and the results, they speak for themselves. A recent IDC report found that Vanta customers |
1:08.7 | achieve over $535,000 per year in benefits, and the platform |
1:13.7 | pays for itself in just three months. So join over 10,000 global companies like Atlassian, |
1:19.2 | Cora, and Factory, who use Vanta to manage risk and prove security in real time. And don't miss this. |
1:24.6 | For a limited time only, my listeners can get $1,000 off Vanta. |
1:28.7 | That's real money back in your pocket. Visit vanta.com slash Scott now before this offer expires. |
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