Paul Rice - Fairtrade Pioneer & Social Entrepreneur | How One Idea Transformed Global Trade & Ended Poverty Cycles
Success Story with Scott D. Clary
Success Story Media
4.6 • 1.9K Ratings
🗓️ 7 March 2025
⏱️ 100 minutes
🧾️ Download transcript
Summary
➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
Paul Rice is a social entrepreneur and the founder of Fair Trade USA, a nonprofit organization dedicated to certifying fair trade products and promoting ethical sourcing. Under his leadership, Fair Trade USA has helped farmers and workers in developing countries secure better wages, safer working conditions, and sustainable livelihoods. Rice's commitment to fair trade began in Nicaragua, where he spent over a decade working with coffee farmers to establish cooperative models. His efforts have since expanded the fair trade movement in the U.S., making ethically sourced goods more accessible to consumers. Rice is a strong advocate for corporate social responsibility and has received numerous awards for his impact on global trade and sustainability.
➡️ Show Links
https://www.instagram.com/paulrice_fairtrade/
https://www.linkedin.com/in/pauldrice/
➡️ Books
https://www.amazon.com/Every-Purchase-Matters-Companies-Consumers/dp/1541704037
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Lingoda - https://try.lingoda.com/successstory (Code: scott25)
Vanta - https://www.vanta.com/scott
Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073
NordVPN - https://nordvpn.com/success/
My First Million Podcast - https://www.mfmpod.com
Federated Computer - https://www.federated.computer
Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)
FreshBooks - https://www.freshbooks.com/pricing-offer/
Porkbun - https://porkbun.com
Bank On Yourself - https://www.bankonyourself.com/scott
BambooHR - https://www.bamboohr.com/freedemo
Stash - https://get.stash.com/successstory
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
➡️ Talking Points
00:00 - Intro
05:40 - What Does Fair Trade Certification Really Mean?
06:22 - Paul Rice’s Journey into Fair Trade
19:11 - Who Profits from Farmers’ Struggles?
21:17 - Bringing Fair Trade to the U.S. – A Tough Sell
26:11 - Sponsor Break
28:50 - Shocking Truths About Non-Fair Trade Products
36:10 - Is Fair Trade Just Greenwashing?
43:10 - Fair Trade Failures – Why Starbucks Couldn’t Make It Work
49:47 - Paul Rice’s New Book – What’s the Message?
52:16 - Sponsor Break
54:29 - Does Fair Trade Actually Make Things More Expensive?
58:17 - Why Social & Environmental Justice Go Hand in Hand
1:02:04 - How Trump’s Policies Impact Fair Trade
1:10:09 - What’s Next? New Products for Fair Trade
1:13:30 - How to Build an Ethical, Sustainable Business
1:23:25 - Paul Rice’s Most Important Lesson for His Kids
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Today's success story podcast is brought to you by Vanta. Now listen up, this matters for your business. |
| 0:05.6 | In today's digital landscape, security isn't optional. It's essential. Without it, deal stall, |
| 0:11.5 | sales cycle, stretch out, and scaling becomes really difficult. Why? Because investors, customers, |
| 0:17.6 | partners, they all expect businesses to demonstrate strong security practices before |
| 0:22.5 | they commit to anything. |
| 0:24.2 | And if you can't prove trust, you lose opportunity. |
| 0:26.4 | So whether you're a startup founder trying to lend that first big client or an established |
| 0:30.4 | company scaling your security program, Vanta helps businesses of all sizes prove they're |
| 0:35.6 | trustworthy by automating compliance across 35 frameworks |
| 0:39.4 | like SOC2, ISO-2701, and HIPAA. |
| 0:42.8 | The exact certifications, your prospects, your customers are demanding. |
| 0:46.7 | And here's why you need to pay attention. |
| 0:48.2 | Vanta gives you back precious time you're currently wasting on compliance. |
| 0:51.6 | Their platform automates up to 90% of the tedious compliance work, |
| 0:55.5 | and it helps you respond to those endless security questionnaires up to five times faster, |
| 1:00.0 | and they also connect you with experts to get your security program running immediately, |
| 1:04.2 | and the results, they speak for themselves. A recent IDC report found that Vanta customers |
| 1:08.7 | achieve over $535,000 per year in benefits, and the platform |
| 1:13.7 | pays for itself in just three months. So join over 10,000 global companies like Atlassian, |
| 1:19.2 | Cora, and Factory, who use Vanta to manage risk and prove security in real time. And don't miss this. |
| 1:24.6 | For a limited time only, my listeners can get $1,000 off Vanta. |
| 1:28.7 | That's real money back in your pocket. Visit vanta.com slash Scott now before this offer expires. |
... |
Transcript will be available on the free plan in -20 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Success Story Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Success Story Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.