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Success Story with Scott D. Clary

Lessons - The Four Key Mantras for Creator Success | Nathan Barry - Built a $40M+ SaaS for Creators

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.61.9K Ratings

🗓️ 22 March 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

In this "Lessons" episode, Nathan Barry, founder and CEO of ConvertKit, shares the four key mantras that fueled his journey from author to software entrepreneur. He explains how teaching everything builds credibility and drives continuous learning, why creating every day and working in public not only sharpens your skills but also forges deep connections, and how defaulting to generosity unlocks lasting success by transforming every challenge into an opportunity to grow.

Transcript

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0:00.0

In this Lessons episode, discover the four mantras that fueled a creator's journey from author to software entrepreneur.

0:06.0

Learn why teaching everything builds credibility and drives continuous learning,

0:09.5

explore how daily creation and working in public sharpened skills and foster connection,

0:13.7

and understand how defaulting to generosity unlocks lasting success.

0:18.5

Oh, my life, man. lasting success.

0:32.7

So after you, after you put these, publish these two books, obviously hundreds of blog posts, at what point does the idea of Convert Kit and Now Kit come into play?

0:40.3

Yes, it was actually really soon.

0:43.8

There's so many things I look back on and amused by my thought process at the time.

0:49.0

So I had a few things going on.

0:51.8

And so September 12th, I published my first book to an audience of

0:57.4

800 people on a mailchimp email list. Like December 15th, 2012, I published my second book.

1:06.6

And that is to a list of more than double the size.

1:12.5

I should probably three or four thousand people.

1:16.8

That book goes on to sell $50,000 worth in the first month.

1:21.9

And then January 1st, I start working on a convert kit.

1:28.4

So in a 90-day period, I published two books and started a software company.

1:33.3

Just laughing because you never stopped, but you never stop.

1:37.3

Yeah, I, it's less to bet it's sufferable to be around. I don't know.

1:40.5

But I, so at that time, I was teaching a lot about software design.

1:50.1

And I had this idea, I could see myself moving fully from being a practitioner into teaching.

1:56.6

And I had this idea that, you know what, if I stop designing myself, then I'm going to be one of these people who only teaches, they lose touch and credibility in the industry.

2:06.6

And so I should have another project that is software designed so that I can keep learning, keep my skills sharp, and have more to teach about.

...

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