In this lesson's episode, discover how a decade-long commitment to excellence built a top-ranked book on entrepreneurship.

Learn why relentless effort and deep focus create a competitive edge and understand how a framework of story, people, money, and systems drive scalable success and profitable exits. I'm actually very impressed with your book.

And I don't usually like completely focus on the book when we do a podcast.

But how many, how many, you send me some accolades or some rankings or some top charts that you

hit with this book and i'm super curious where this book has has ended up right now uh because i

actually i can probably pull it up well i'll tell me tell me yeah we think 30 years as a serial

entrepreneur but i'm also curious why yep why this yeah. I think 30 years as a serial entrepreneur. But I'm also curious why,

yep, why this book did so well. 30 years as a serial entrepreneur, 10 years writing the book.

We interviewed over 200 people. That's insane. 200 people. 10 years writing a book. I know. It's insane.

It did it on airplanes. You know, there's one passage in there about Dot Club, which was written 10 years ago.

So I kept the exact thing, because this was before Dot Club launched.

I wrote it.

It was fascinating.

I said, we're going to follow the start scale, it's repeat methodology.

We're going to focus on story people, money, and systems.

And it's there.

So we also, of the 200 people we interviewed, phenomenal people,

and only about 50 have actually made the book.

We also wrote the book for ADHD entrepreneurs.

There's 58 chapters, and they're very short and digestible.

And by the way, it's stories.

It's the stories, my stories, and it's the stories of those other 50 people who were interviewed for the book.

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