In this lesson's episode, discover how continuous reinvention is essential to future-proofing a company in a rapidly evolving market.

Learn why complacency can lead even the most successful ventures to disruption and understand how embracing iterative failure and constant self-introspection fuels sustainable growth and innovation. So the question is really, so the question is really, as somebody who's...

I would have thought Fiver as a first mover,

but I'm not in the space and I don't know the history, obviously, as well as you.

But the question really is, how do you build a company that is undisruptible?

And you're going to say it's impossible to make it undisruptible, but you, as a founder,

CEO, you built a massive company.

How do you not become an eBay?

I know you're not going to become a blockbuster because, again,

blockbuster was like an analog to a digital solution. But then eBay was disrupted by Amazon

because they took a different perspective. So as a founder, what do you do to future proof?

Yeah. It's a great question. And there's no easy answer to it.

This idea of reinventing yourself, you know, some of the things that we're doing as we're

thinking about this, you know, when you start a company, you do the, I mean, everybody,

probably your listeners of Red, you know, crossing the

Kazan, you know, these idea, this idea of going through a J curve where in the bottom, you know,

end of the J's, what's being fueled by VCs and or investors, private investors.

And then at some point, hopefully you grow.

In companies, what happens is as years go by, you need to, if you don't disrupt your own model,

someone else will.

And so you need to keep this, you know, very fresh approach

where you challenge everything you do. And you keep questioning your strategy. And you keep

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