The better your business is, the more AI will do for you.

And so by opting in and sharing your data with these models, because that's how it works,

you feed more data in, it can do its job better.

If you're feeding in data, it'll do better.

And really better businesses will thrive in that because you're going to close the phone calls.

You're going to have a higher ticket average, higher conversion rate, better rehash skills to recover some of that revenue.

You're going to sell more service agreements.

You're going to use more financing, which we call promotions.

Welcome to the home service expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

All right, guys, welcome back to the home service expert.

I'm your host, Tommy Mello.

Today is an excellent day because we're going to learn all about artificial intelligence

of what it means to our business.

And most people aren't talking about this because they don't understand it.

And they don't know all the use cases.

So I've got Jason Chandy, and I got my man Johnny from

ServiceTayn here. He works with the ad products at Marketing Pro, and Jason happens to be an

expert in digital marketing, Google Ads, SEO, data science. He's out Oklahoma. Johnny's out of

Utah. And we're going to talk a little bit today about how Jason is using AI for, he's the head of

marketing at Southern Air, a $400 million HVAC company. And they partnered with Apex who does $1.3 billion.

And Jason's extensive background is in digital marketing. He's just mastered it. They spend over $6 million

...