And belief is what drives people's decisions.

And then I started to unpack belief, and I realized,

wow, this has to do with people's desires.

So their desires drives their beliefs and their beliefs drive

their actions period. It's as simple as that and it's as complex as that because people are unaware of this. You know, we're walking

through life, not thinking about everything that we do, it's impossible. So we're

being pushed and pulled by our environment and we're just trying to make it through the day. Have a decent day, have nothing go wrong, and at the end of the day, flip on Netflix. And that's what's going on in the marketplace. So when you get somebody to adopt

what you do, all they're doing is switching one belief for another belief and then going back on you know

autopilot.

I'm Sreeny Rao and this is the unmistakable creative

podcast where you get a window into the stories and

insights of the most innovative and creative minds who've started movements, built driving businesses,

written best-selling books and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com. Cyber threats are impacting virtually every organization at an

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at Palo Alto Networks.coteocke

slash partner of choice. Tom, welcome to the Unmistakable Creative.

Thanks so much for taking the time to join us.

It is great to be here.

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