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How I Built This with Guy Raz

Live Episode! Beyond Meat: Ethan Brown

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 16 February 2017

⏱️ 27 minutes

🧾️ Download transcript

Summary

As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Recorded live in Anaheim, CA. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

I would order the stuff out of Taiwan, and I would give myself 60 days to get the money together to actually pay for what's got to the port.

0:36.0

Because when I was arriving at the port, I would have the money.

0:38.0

And then you get charged every day, you're in the port and you can't pick it up.

0:42.0

So you have to make a frantic call.

0:44.0

But at the same time, you don't know what you're going to do, what you're capable of doing until you're back against the wall.

0:50.0

And so I would put myself in that position.

0:52.0

Yeah.

0:53.0

I didn't, I would never do it.

1:00.0

From NPR, it's how I built this.

1:03.0

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:11.0

I'm Guy Ross, and today on the show, a special live recording.

1:15.0

The story of Beyond Meat, a company that wants to take the chicken and burgers off your plate,

1:21.0

replace them with plants, and do it in a way where you will never know the difference.

1:29.0

So today's show is a little different from the others.

1:32.0

It's the story of a startup that is still in many ways a startup.

1:38.0

The company Beyond Meat has not yet turned a profit and its CEO and founder Ethan Brown.

...

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