Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

Download the app today.

New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

One of the kind of funny things we had to figure out was how to quickly market to the college campus.

And so one of our early purchases was a frog and beaver costume that we put on.

I went to Cornell. I was actually going to Cornell on a recruiting trip for Lehman.

And I was standing on the quad in this ridiculous costume, handing out cards about this carpooling service to say frog costume or beaver costume.

I was the beaver.

And at that next day at the Lehman Recruiting event, a girl came up to me and said,

Did I see you in a beaver costume yesterday?

From NPR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz and on today's show, how John Zimmer made private cars work like taxis.

And in the process helped build a service that worth billions.

So, did you actually remember the days of walking onto the sidewalk, sticking at your hand and hailing a taxi?

I mean, it feels like ancient history, right?

Still, even though this world of instant car rides is just a few years old, we're so used to it that if you're like me,

you start to get really antsy and anxious when the Uber lift app says you have to wait for three minutes for your ride.

And just think about how quickly ride-sharing apps like Uber and Lyft totally transform transportation in many cities around the world.

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