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How I Built This with Guy Raz

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 28 February 2018

⏱️ 48 minutes

🧾️ Download transcript

Summary

Even as a kid, Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling, she eventually launched Jeni's Splendid Ice Creams, a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus, Ohio. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:34.0

It was the call that none of us could have imagined ever wanted to get.

0:38.0

A pint of ice cream in Lincoln, Nebraska tested positive for Listeria.

0:43.0

So we decided that we were going to recall everything, which meant that 265 tons of ice cream that had been out in the world came back to us.

0:53.0

And there we were.

0:55.0

Did you think there was a possibility that you would check out that your business could basically end?

1:01.0

I think at that point we realized that that was it, and it was weird because I kept a journal all the time and I was like,

1:09.0

I don't even have any ideas.

1:11.0

From NPR, it's how I built this.

1:20.0

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:29.0

I'm Guy Raaz, and on today's special live episode, how a college dropout from Columbus mixed hot pepper oil into chocolate ice cream,

1:38.0

and from that built genies, a growing ice cream empire with more than 30 stores across America.

1:50.0

So interesting little fact about the Columbus, Ohio area.

1:54.0

It's actually one of the major food incubators in America.

1:58.0

When these started there, so did Bob Evans, Buffalo Wild Wings, Max and Irma's.

2:04.0

Yes, in Columbus. And one of the theories about why that is is because for a long time, the population of Columbus was a pretty good proxy for the general population of the United States.

2:16.0

So if people in Columbus liked it, there was a good chance that the rest of America would too.

...

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