Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 24 February 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script "How You Built That," we check back with Kate Westervelt who took an overwhelming experience and turned it into a gift box for new moms--filled with essential items women need to recover from childbirth See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change, as one behavioral scientist
0:14.0	put it.
0:15.0	First starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle
0:22.0	changes, both big and small.
0:25.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, so really quick, I want to remind you about two incredible live shows coming up,
0:32.0	one in Seattle and the other one in San Francisco.
0:35.0	On Thursday, March 26, I'll be at Beneroyahal in Seattle talking to the founders of Subpop.
0:41.0	Jonathan Pondeman and Bruce Pavitt, they founded the iconic indie label behind artists like
0:46.0	Nirvana, Fleet Foxes, Soundgarden, and many, many others.
0:50.0	And the very next day, on March 27, I'll be in San Francisco talking with Ken Grossman,
0:56.0	founder of Sierra Nevada Brewing Company, a hugely important part of the micro-brewing revolution
1:01.0	in the United States.
1:02.0	That's happening at the Sydney Goldstein Theatre in San Francisco.
1:06.0	For more information on either of these shows or to get your tickets, please head to nprpresentz.org.
1:13.0	And I hope to see you there.
1:15.0	As for today's show, Chip Wilson is definitely the kind of entrepreneur who is very attentive
1:21.0	to trends.
1:22.0	And when he was living in Vancouver in the late 1990s, the trend he noticed was yoga.
	...

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