Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

Download the app today.

New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So before we start the show, I want to tell you about two live episodes I'll be recording in just a few weeks, and how you can come see them in person.

If you are a fan of 90s alternative music, you will not want to miss my live conversation with the founders of Subpop, the legendary recording label behind bands like Nirvana, Soundgarden, The Shins, and many, many others.

That show is happening on March 26th in where else, Seattle, at Beneroyah Hall, and then the very next night, March 27th, I'll be in San Francisco interviewing Ken Grossman, founder of one of the biggest craft beer makers in America, Sierra Nevada Brewing Company.

That's happening at the Sydney Goldstein Theatre in San Francisco.

Now, if you haven't been to a live recording of the show, they are super fun. Come on down, meet your fellow listeners, be a part of the show, laugh, cry, grab some how I built this swag, and come say hi to me and the team.

So I really hope to see you in either or maybe both San Francisco and Seattle on March 26th and 27th for tickets, visit nprpresence.org.

Hey everyone, so today we've got another one of my conversations from the how I built this summit that happened last October in San Francisco.

Jenny Brittenbauer has spent the past eight years perfecting her signature line of ice cream flavors, which include fluffernutter pie, goat cheese and cherries, and my personal favorites,

and these are just a few of the unusual flavors you'll find at Jenny's splendid ice creams, which all began at a Columbus, Ohio, farmers market back in 2002.

Today, Jenny's is a staple at Whole Foods and there are nearly 40 scoop shops across the United States.

In my live conversation on stage, I asked Jenny about staying true to herself and how her ice cream can be that amazingly good without any egg yolks.

I want to talk to you about a word that comes up a lot and I have really mixed feelings about this word, and I hope some of you do too, which is authenticity.

We hear this word a lot, be authentic, be your authentic self, your true self, and one of the really cool things about your story that are members that in the early days when you had your first version of what would become Jenny's splendid later on,

you used to wear like torn jeans and you had green and purple hair, and at a certain point you realized that that actually wasn't working, that something about your look and the aesthetic of what you were selling wasn't right, and you decided to change.

You took the diet of your hair, you started wearing all white, you sort of looked like a pharmacist, and your ice cream shop kind of became, it kind of reflected that.

I kind of reflected that clean aesthetic, and I'm wondering, you could say, well Jenny, you weren't being your authentic self at that time, but of course.

...