Magic Beans Out, Focused Prospecting In
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 23 April 2025
⏱️ 9 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White addresses a common misconception among loan officers: the search for a magical lead source that will transform their business.
He emphasizes that the true key to success lies not in finding the next big thing but in mastering the art of follow-up and consistency.
By sharing a compelling story about a loan officer who doubled his business by focusing on what already works—building relationships and following up with past clients and referral partners—Carl encourages listeners to take action and prioritize prospecting.
Don't miss this insightful discussion that could change the way you approach your loan officer career!
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | All right, Carl here. |
| 0:09.0 | Welcome back, Loan Officer Freedom. |
| 0:12.2 | And, yeah, this is all about closing more loans and less time, right? |
| 0:18.0 | Who doesn't want that? |
| 0:18.9 | Anyway, hey, I had somebody asked me a question the other day, |
| 0:23.5 | and I thought I'd address it here. And I'll give you the answer, and then I bet you'll surmise the |
| 0:31.5 | question. So the answer was, there is no magical lead source, none nada right there's not one and yet every single |
| 0:45.3 | week i talked to loan officers who out there chasing it like it's the the pot of gold at the end of |
| 0:51.8 | the at the end of the rainbow and they'll say hey Carl I just need |
| 0:56.7 | that one lead source that'll change everything or or should I start YouTube ads what |
| 1:02.4 | what CRM has the best automated drip campaigns is is TikTok where the leads are now and look |
| 1:08.6 | all those things are okay right but there But there's no, there's no magic |
| 1:14.5 | lead source. And look, I get it. I've been there, right? I mean, we all want that easy button, right? |
| 1:20.2 | Me too. You know, that, that shiny new strategy that'll flood our inbox with pre-approved |
| 1:26.0 | borrowers who are ready to go, right? |
| 1:28.4 | But here's the thing I've learned after helping thousands and thousands and, you know, |
| 1:34.6 | tens of thousands, if not 100,000 of loan officers, you know, and many of them build wildly |
| 1:42.3 | successful businesses. So what I've learned is, and running the largest branches in the nation |
| 1:48.6 | in my own mortgage business, what I've learned is the magic isn't in the source, right? |
| 1:55.7 | The magic is in the follow-up. |
| 1:58.1 | The magic is in the consistency. |
| 2:03.4 | And I'll give it to you straight. The top producers, |
... |
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