Making Tough Decisions: How to Guide Your Business Through Economic Challenges

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 15 March 2024

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ismael Valdez is the Owner and CEO of Nexgen Air Conditioning Heating and Plumbing, a $100 million Southern California company that highlights superior customer service, data efficiency, and a highly-trained staff of technicians and contractors. From initially working as a "counter guy" at a wholesale distributor to expanding his own HVAC company, Ismael has emerged as one of the most innovative figures in the home services sector.

In this episode, we talked about business consulting, marketing strategies, applicant credibility, economic downturns...

Transcript

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0:00.0	Whether you're a $1 million, a $5 million, a $50 million or $100 million company, your main focus for
0:05.7	$2024 should be do more with what you got coming in instead of thinking that somebody's going to come
0:11.3	and save the day for you or the month or the year for you, that's not going to happen.
0:14.8	And we need to stop worrying about what's going to happen in the outside world if Wall Street's going to happen in the outside world, if Wall Street's going to turn down the interest rates, if all of a sudden the banks are going to have this magical moment and we're going to go back to
0:25.1	2022 interest rates, we've got to stop focusing on that because we have no control over that,
0:30.1	and we've got to start focusing on our operation, our people, loving on our people,
0:34.3	because that's the number one asset that we have is loving and taking care
0:38.3	and making sure that we're helping them through these rough times because just like the business
0:43.2	has rough times, people have rough times personally and we got to make sure that their mindset
0:48.4	and their focus for us to be able to go back to what a successful year looks like.
0:53.9	Welcome to the Home Service Expert, where each week, Tommy chats with world-class
0:58.9	entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership,
1:04.6	to find out what's really behind their success in business.
1:08.2	Now, your host, the Home Service Millionaire, Tommy Mello.
1:15.5	Before we get started, I wanted to share two important things with you. First, I want you to
1:20.0	implement what you learned today. To do that, you'll have to take a lot of notes, but I also want
1:24.9	you to fully concentrate on the interview. So I ask the team to take notes
1:28.8	for you. Just text, note, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the
1:42.6	notes from today's episode. Also, if you haven't got your
1:45.8	copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and
1:50.8	developed a winning team that helped me build a $200 million company in 22 states. Just go to
1:55.6	elevate and win.com forward slash podcast to get your copy. Now let's go back into the interview.
	...

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