4.2 • 5 Ratings
🗓️ 1 April 2025
⏱️ 50 minutes
🧾️ Download transcript
Episode Guest
Meet Mark Hassan-Ali, COO at N Family Club, interviewed by Jack Parsons (UK's Chief Youth Officer).
Mark Hassan-Ali is a strategic and people-focused leader, currently Chief Operating Officer at N Family Club. With a career spanning global consultancies, agencies, start-ups, and multinationals, he brings sharp commercial acumen and a passion for inclusive, high-growth cultures. Since joining N in 2020, Mark has helped scale the business across operations, people, sales, and marketing. A trusted advisor and Fellow of the CIPD, REC, and RSA, he’s committed to driving meaningful, purpose-led change.
Episode Timestamps
00:00 - You can always lead with kindness
00:27 - Meet Mark Hassan-Ali, COO at N Family Club
01:26 - What's on Mark’s mind in a fast-growing business
02:46 - Managing overwhelm and staying focused
03:58 - Personal life plans vs society’s expectations
05:17 - How to avoid shiny object syndrome
06:50 - The power of your "Square Squad"
08:29 - Who’s in Mark’s personal support circle
10:22 - Mark’s school days and early lessons
11:44 - Dressing as a dolphin at 18
12:49 - Work values vs company values
13:46 - How to have tough conversations with kindness
15:10 - Examples of real kindness at work
16:46 - The importance of not blindsiding people
17:48 - Interviewing with kindness
18:55 - The problem with rigid interview structures
19:59 - Humanising business culture
21:00 - Culture isn’t posters, it’s behaviours
22:01 - A culture that shines in tough times
23:34 - Culture is non-negotiable at N Family Club
25:04 - How N Family Club began and grew
26:34 - Scaling to 40 nurseries since 2020
27:38 - Building and evolving the operations playbook
28:50 - Why leadership hires are key
30:10 - From 15 brand ideas to 2: focus wins
31:33 - Constantly evolving to avoid complacency
32:24 - Looking globally for inspiration
33:01 - What makes N Family Club special
34:03 - Why language and titles matter
35:05 - Inside a nursery: team structure
36:05 - Mark’s respect for early years educators
37:00 - Creating career opportunities for all
38:06 - Flexibility for every lifestyle
39:00 - Changing how early years careers are seen
40:22 - The need for greater recognition in the sector
42:34 - Why early years is so valuable
43:00 - Why you should join N Family Club
44:20 - Mark’s advice for job applicants
46:00 - Be yourself, do your research
47:17 - Avoid the “spray and pray” job hunt
48:20 - There’s always a way – slow down
49:10 - Mark’s duvet flip – impact through people
50:02 - Staying focused on the one-pager
Episode Partner
N Family Club is rethinking careers in early years education by giving educators the respect, support, and opportunities they deserve. We’re challenging industry norms and building a culture where people can thrive. With nurseries across London, the South East, and the West Midlands, we’re always looking for passionate people to join the N Family.
Disclaimer:
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0:00.0 | It doesn't matter what conversation you need to have for somebody, you can always do it with kindness. |
0:03.6 | If you need to have that tough conversation, you can go into it and you can treat somebody like a human being. |
0:07.8 | You can. |
0:08.2 | And remember that that day, that might not be the biggest priority on your agenda that day, |
0:12.8 | but to that person you're talking to, that is the most serious thing they're going to hear that day. |
0:16.8 | I love that around kindness. You can treat people like humans. |
0:19.9 | Yes, there is a thing called tough love. Yeah. And there is a difference between kindness and nice. |
0:25.6 | Hi, my name's Mark Hassan Ali. I'm a chief operating officer at N Family Club and we have 1500 team members. And this is my do-be flip. Think back to when I started a recruitment, I was probably a terrible recruiter. |
0:38.3 | Was you trying to be a little sugar? |
0:40.3 | Yeah, exactly. |
0:41.3 | Yes, I was. |
0:42.3 | An interview is a conversation, not an interrogation. |
0:44.3 | What do you think my family club special over other nurseries? |
0:49.3 | If you look after your team and create an environment for them to then build the culture that we've |
0:54.8 | got underpinned by kindness that then gets passed on to the child and then if the child is happy, |
0:59.5 | the customer is happy, the non-negotiable is culture. The standard you walk past is the standard |
1:04.8 | you accept. Absolutely. And my final question, are you ready? What's your duvet flip? What gets you |
1:08.9 | out of bed in the morning to flip the duvet? |
1:13.0 | My duvet is... |
1:17.0 | So, Mark, welcome to my duvet flip. |
1:17.7 | How are you? |
1:18.9 | I'm good, I'm good. |
... |
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