Anna Lundstrom, CEO at Nespresso UK&I: How I run the worlds most recognisable coffee brand
My Duvet Flip by Jack Parsons
Jack Parsons
4.2 • 5 Ratings
🗓️ 3 April 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
Check out the latest careers at easyJet:
https://bit.ly/3yCRlNS
Episode Guest:
Meet Anna Lundstrom, CEO at Nespresso UK&I as she's interviewed by Jack Parsons on My Duvet Flip.
Episode Timestamps:
00:00 - “Risk is cheap when you’re young”
00:27 - Meet Anna Lundstrom, CEO at Nespresso UK & Ireland
01:46 - Why courage comes before confidence
03:01 - Anna’s first podcast and coffee intro
04:07 - Wellness and the future of coffee
05:37 - UK’s favorite drink: coffee over tea
06:48 - How Nespresso’s barcode tech works
08:29 - Coffee consumption moments across the day
10:15 - Internships, cold emails, and creating your own chance
12:04 - Overcoming fear of failure and imposter syndrome
13:50 - Focus on the start line, not the deadline
15:21 - The pressure to be perfect and mental balance
17:01 - Building authentic company culture
18:56 - The power of direct but caring leadership
20:38 - Ruthlessly kind: being tough with heart
22:19 - Anna’s career lesson: bring others with you
23:31 - The value of trying different cultures and roles
24:43 - How to choose the right mentor
26:01 - Creating your own opportunities at work
27:54 - Intern to CEO: it’s a journey, not a sprint
29:09 - Don’t chase titles, chase impact
30:30 - Prioritising your time as a leader
32:22 - The CEO’s changing weekly focus
33:41 - From Chief Brand Officer to CEO
35:17 - What does a Chief Brand Officer do?
37:13 - How to become a future CBO
38:25 - Transitioning into the CEO role
40:08 - Ask better questions, not have all the answers
41:39 - CEO surprise: people take the most time—and are worth it
43:22 - The people side is critical to business success
44:20 - Coffee and wellness are merging
45:23 - Recycling made easy: Royal Mail pickup
46:06 - Social impact through Change Please partnership
47:50 - Coffee as a force for good
49:13 - From farm to cup: how coffee gets made
50:48 - How innovation drives Nespresso
52:03 - Design, color, and capsule psychology
53:33 - What makes a great product launch
54:55 - Brand value proposition is key
55:56 - Lessons for job seekers: your story matters
56:56 - What Anna looks for when hiring
57:49 - Anna’s message of hope: create your own opportunity
58:04 - Anna’s duvet flip: bringing joy to others’ mornings
Episode Partner
easyJet streamlines affordable travel for all, with every role crucial in connecting millions via Europe's top airline network. With an innovative culture, easyJet empowers you to shape travel's future.
Disclaimer:
The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support.
Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer.
If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice
If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Risk is cheap when you're young. |
| 0:02.5 | Have the courage to try different things and to reach out to people. |
| 0:07.3 | What's the downside? |
| 0:08.4 | They might not come back to you or they might not want to talk to you, but somebody might. |
| 0:13.0 | Risk is cheap when you're young. |
| 0:15.0 | I love that. |
| 0:15.7 | I've never heard that before. |
| 0:16.7 | I'm going to steal it. |
| 0:17.9 | Please do. |
| 0:18.4 | It's not mine. |
| 0:19.7 | None of the words are out, are they? |
| 0:21.5 | We just take it from smarter people. |
| 0:24.5 | Hello, my name is Anna Lindstrom. |
| 0:26.9 | I am CEO at Nespressor, UK and Ireland. |
| 0:30.2 | We have a team of 600 people across the UK and Ireland. |
| 0:33.8 | This is my new basic. |
| 0:35.9 | Why do you think we shy away from risks, whether you're an 18 year old or whether you're a 45-year-old? |
| 0:42.2 | You have a fear of failure, fear of being judged or a fear of doing something differently. |
| 0:47.1 | But often you have to embrace failure because that's when you learn tough but constructive feedback. |
| 0:52.1 | One of the biggest gifts that you can give somebody, |
| 0:54.6 | one of my team members is griping once as direct but caring. |
| 0:59.2 | I like that. |
... |
Transcript will be available on the free plan in 4 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Jack Parsons, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jack Parsons and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.