Marketing Matters More Than Rates
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 27 January 2025
⏱️ 9 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White emphasizes that loan officers' success is determined more by their marketing efforts than by fluctuating mortgage rates, which can often be unpredictable.
He shares the inspiring story of Scott, a loan officer who turned his business around by taking proactive steps, including reaching out to past clients and leveraging social media.
As a result, Scott was able to close an additional four loans per month, translating to a significant income boost.
If you're feeling stuck in your business, this episode is for you! Don't let market fluctuations dictate your success.
Visit mmademo.com to see how we can help you grow your business!
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | All right, welcome to loan officer freedom number one podcast in the world today for loan officers. |
| 0:15.0 | If I do say so myself. |
| 0:17.5 | But it's actually, it's not just me saying that. |
| 0:19.6 | That's what the actual stat show |
| 0:21.6 | because of all the amazing reviews that you guys have given. So I really appreciate that. |
| 0:26.6 | But anyway, enough about me. This is not about me. This is about you. So today we're going to dive into a topic that this actually happened several weeks ago. |
| 0:36.6 | And but it had a lot of loan officers scratching |
| 0:38.9 | their head and stressing out and I just want to kind of clarify something so so some weeks back |
| 0:45.5 | the Fed dropped rates by a quarter percent right but instead of mortgage rates going down |
| 0:52.4 | right they they ticked up like crazy, right? Well, now, I know |
| 0:57.4 | what a lot of you are thinking, like, hey, doesn't it hurt our business when rates go up? But let me |
| 1:02.5 | tell you something that might surprise you. So rates don't dictate your success. Your marketing does. |
| 1:14.6 | Period. Let me say that again. Rates don't dictate your success, your marketing does. Period. Let me say that again. Rates don't dictate your success. Your marketing does. Otherwise, if that wasn't the case, we wouldn't be having these loan |
| 1:21.3 | officers that are having their best months ever. And yes, they were in business when rates were like, you know, 0.1, right? |
| 1:30.7 | A little exaggeration there. But even when rates were down in the twos and threes and fours, |
| 1:37.5 | many loan officers are having better months now than then because they're doing something |
| 1:41.8 | different. So and we're going to talk a little bit about that, |
| 1:45.0 | but like when you're ready to stop worrying about what you can't control |
| 1:50.0 | and start focusing in on what actually moves a needle in your business, |
| 1:55.0 | well, this episode's for you. |
| 1:57.0 | So let's talk for a few minutes about why marketing matters more than rates. |
| 2:02.6 | And that's what we're going to call this episode. |
... |
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