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Young and Profiting with Hala Taha  (Entrepreneurship, Sales, Marketing)

Matt Higgins: Burn the Boats, Refuse to Die. Legendary Shark Makes the Case for No Plan B | E212

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.81.3K Ratings

🗓️ 6 March 2023

⏱️ 77 minutes

🧾️ Download transcript

Summary

Matt Higgins spent most of his teenage years taking care of his single mother and scraping gum off of tables at Mcdonald's. After he dropped out of high school at age 16, he graduated from Fordham Law School and became the youngest press secretary in New York City history during the September 11th attacks. Matt created an entrepreneurial career that has now spanned multiple industries. In today’s episode, Matt comes back on YAP to discuss his brand new book Burn the Boats and his winning formula to stop hedging and embark on a lifelong journey of breakout success! Matt Higgins is an Executive Fellow and teacher at Harvard Business School, and, through RSE Ventures, the private investment firm he co-founded, an investor in some of America’s most beloved brands. He was a Guest Shark on ABC’s Shark Tank, and became the youngest press secretary in New York City history during the September 11th attacks. He then helped lead the effort to rebuild the World Trade Center site as Chief Operating Officer before becoming Executive Vice President of the New York Jets and then Vice Chairman of the Miami Dolphins. In this episode, Hala and Matt will discuss: - Why Burn the Boats is Matt’s most important project - How “familiarity breeds contempt” - Why your Plan B should be eliminated - Compound decision-making - Cultivating your own belief in yourself - Ralph Waldo Emerson’s “Self-reliance” - Why Matt brought Kim Kardashian to Harvard - Who is cut out for being an entrepreneur - Harnessing the power of Linkedin - And other topics… Matt Higgins is a self-made serial entrepreneur with deep operating experience that spans multiple industries over his twenty-five-year career. Higgins holds dual roles as co-founder and CEO of the private investment firm RSE Ventures. His business-building acumen also earned him a spot as a recurring guest Shark on ABC’s Shark Tank during seasons ten and eleven. He is a prolific investor in the direct-to-consumer space and leveraged this expertise to become an executive fellow at Harvard Business School, where he coteaches the course “Moving Beyond DTC.” A lifelong New Yorker, Higgins was appointed press secretary for the New York City mayor’s office at age twenty-six—the youngest in history—managing the global media response during the 9/11 terrorist attacks before ultimately becoming chief operating officer of the Lower Manhattan Development Corporation. After transitioning to the private sector, he spent fifteen years in senior leadership positions with two National Football League teams, starting as EVP of business operations for the New York Jets before serving as vice chairman of the Miami Dolphins for nearly a decade. Resources Mentioned: Matt’s Website: https://www.burntheboatsbook.com/ Matt’s LinkedIn: https://www.linkedin.com/in/matt-higgins-rse/ Matt’s Twitter: https://twitter.com/mhiggins Matt’s Instagram: https://www.instagram.com/mhiggins/?hl=en Matt’s Facebook: https://www.facebook.com/ManifestorMindset/ Matt’s Podcast The Manifestor Mindset: https://podcasts.apple.com/us/podcast/the-manifestor-mindset/id1517691358 Matt’s book Burn the Boats: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X Shark, Matt Higgins: Attacking Entrepreneurship | E145: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000544767334 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 40% off at yapmedia.io/course. More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What's going on, young and profitors?

0:02.5

Registration for my LinkedIn Secrets Masterclass is now live.

0:06.2

You guys may know me as the podcast princess, but I'm also the LinkedIn queen.

0:10.4

I'm one of the top influencers on the LinkedIn platform,

0:12.8

and I've totally hacked the algorithm.

0:14.6

I know it like the back of my hand.

0:16.7

And I also run YAP Media,

0:18.3

which is an award-winning social media agency and the number one LinkedIn marketing agency.

0:23.0

I've created influencers over and over again the last three years.

0:27.0

Now you can learn all the strategies that I use for me and my clients and leverage them

0:31.3

for yourself.

0:32.9

In my LinkedIn Secrets Masterclass, which has raving reviews,

0:36.3

we go over how to develop your personal brand.

0:38.5

I'm going to teach you how to target your audience, how to define your audience,

0:42.6

how to create a visual, compelling brand that actually attracts people and

0:46.4

leverages psychology of design and everything that you do.

0:49.7

I'm going to teach you copywriting hacks, the LinkedIn algorithm,

0:52.9

engagement hacks, and how to convert your following into sales.

0:56.8

Because at the end of the day, we all want ROI from what we're doing on LinkedIn.

1:01.0

If your target audience is on LinkedIn, you need to take my LinkedIn Secrets Masterclass.

1:05.5

So whether you're a corporate professional who wants more job security,

1:08.5

a solopreneur, a freelancer, or an entrepreneur who wants to grow their small business,

...

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