Your price is the cost for the customer. The customer's profit is the difference between the price you

charge and the benefit they receive. They too want to maximize profits. Thus, a deal they cannot resist

is one where their benefit by far exceeds the price they have to pay. A happy customer

is a profiting customer. How does your company price your products or service? Are you seeking

a win-win or maximum profits? In today's episode, we'll explore the idea that's looking at price from your

client's point of view and will be more profitable for you in the long run.

Welcome to the Business Buffet podcast with Ed Beharana and Phil Anderson.

This is a conversation in and around business

with a pinch here and a sprinkle there

of anecdotal stories.

Like most buffets, we will offer the staples,

you know, the things that are in every buffet,

the meat and potatoes, with a cursory helping the veggies.

Our business buffet podcast aims to give you

the fundamental principles and strategies any successful business needs to know.

Please subscribe to the Business Buffet podcast wherever you download your podcasts.

We hope you're hungry as the business buffet is open and ready to serve.

Now, here is Ed BeharHirana and Phil Anderson.

Hey, Phil. How are you doing today?

Well, it's been a weird week, I will tell you that, but you're over there staring at me laughing

because I'm reaching for a back scratch. I had an itch of my back between my shoulder blades.

The worst part. We have all the tools here in the office.

...