4.8 • 1K Ratings
🗓️ 3 February 2021
⏱️ 76 minutes
🧾️ Download transcript
Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want.
Visit Michael's website | https://michaelfschein.com
Michael's book, The Hype Handbook, is available now | https://michaelfschein.com/the-hype-handbook/
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0:00.0 | We want a rock to cling on to right because life is challenging life is difficult and we're raised on Hollywood movies and novels where if you have a really great idea and a great dream |
0:11.8 | You'll eventually work hard and overcome your obstacles and achieve that dream and when you run into real life |
0:20.1 | And you see that things are complicated and not everyone wins and life is difficult and sometimes there's a lot of loss in life |
0:27.7 | That doesn't fit that story. So if someone is out there with obvious credibility signifiers |
0:36.0 | Telling you that there's an A plus B plus C mechanism for |
0:41.0 | Achieving your dreams and that person has done that and that person looks like a superhero |
0:46.6 | We want to believe that it feeds a lot of our insecurities and a lot of our fears |
0:57.3 | I'm Srinie Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most |
1:03.9 | Innovative and creative minds who've started movements built driving businesses written best selling books and created and insanely interesting art |
1:10.8 | For more check out our 500 episode archive at unmistakablecreative.com |
1:19.9 | Mike welcome the unmistakable creative thanks so much for taking the time to join us the pleasure to be here |
1:24.1 | I've been a long time listener |
1:26.1 | Yeah, so I always absolutely love it when you know long-time listeners become guests because to me |
1:32.2 | It's like the the biggest compliment the world that they've actually done something with what they've learned on the podcast and |
1:37.1 | All the other information they consumed so you have a new book out called the high-pan book which we will get into |
1:43.3 | But before that as a long-time listener you know that I don't want to start by talking about the book |
1:47.4 | But I want to start with what I think is a very relevant question to the book and that is what social group |
1:52.3 | Were you a part of in high school? And how did that end up impacting the choices that you've made throughout your life in your career? |
1:58.3 | So even though I am 43 years old which I guess makes me generation X |
2:05.2 | I was sort of an odd duck in that I was kind of like half nerd |
2:10.7 | half punk rock kid so like I |
2:15.6 | Was weirdly obsessed with doing well in school and getting into a good college |
... |
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